YouTube

YouTube is an online video platform owned by Google. In total, users watch more than one billion hours of YouTube videos each day, and hundreds of hours of video content are uploaded to YouTube servers every minute.

YouTube provides several ways to watch videos, including the website, the mobile apps, and permitting other websites to embed them. Available content includes music videos, video clips, short and documentary films, audio recordings, movie trailers, live streams, and video blogs. Most content is generated by individuals, but media corporations also publish videos. Besides watching and uploading, registered users can comment on videos, rate them, create playlists, and subscribe to other users.

Partnership

Lady Gaga and YouTube teamed up for a Halloween partnership in 2025, centered on her album MAYHEM. On 31 October, they hosted the "MAYHEM Halloween Ball" at La Paloma in Barcelona, Spain. Costumed fans, creators, and Little Monsters gathered for a drag performers and ballroom vibes. Gaga made a thrilling balcony appearance as the Mistress of Mayhem.

YouTube Yoodles

Much like Google with their Doodles, YouTube occasionally changes their default logo to a stylized one with relevance to a certain date on various days throughout the year. These special logos are sometimes called "Yoodles".

On November 2, 2013, YouTube created a special logo to celebrate the release of ARTPOP. After searching "Lady Gaga" in the search bar, the YouTube logo changes to custom a ARTPOP themed logo.

YouTube Music Awards

Main article: YouTube Music Awards

The YouTube Music Awards (commonly abbreviated as YTMA) is an awards show presented by YouTube to honor the best in the music video medium. Learn more

YouTube Brandcast 2025

YouTube Brandcast is an annual event hosted by YouTube, designed to highlight the platform's advertising opportunities and showcase its influence in the digital video space. It brings together advertisers, marketers, and industry leaders to explore the latest trends, tools, and success stories in video marketing.

Gaga performed at YouTube Brandcast 2025 on 14 May, 2025 at Lincoln Center, NYC, marking YouTube’s 20th anniversary. Gaga’s set highlighted her iconic history on the platform, from billion-view videos to fan engagement, alongside execs like CEO Neal Mohan pitching to advertisers.