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Versace

Gianni Versace S.p.A. usually referred to as Versace is an Italian fashion label founded by Gianni Versace in 1978. After the death of Gianni Versace, his sister, Donatella, changed the name to Versace. The label two main lines are "Gianni Versace" the ready-to-wear (RTW) collection and "Atelier Versace" (Versace Workshop) which is a haute couture collection.

During Lady Gaga's rise to fame in 2008 and 2009, she was spotted wearing many Versace sunglasses such as the updated model 676 in color number 900. In 2011, Donatella Versace opened up the archives to Lady Gaga who picked some outfits to wear during a month and for her music video for "The Edge of Glory".

Accessories

Belts

Buckles

Jewelry

Bracelets

Earrings

Necklaces

Rings

Helmets

Handbags

Sunglasses

Each sunglasses have a model number (mod.) and a color number (col.) worn by Lady Gaga.

Mod. Update Z76 col. 900 BR

Mod. 465/A col. 915

Mod. 676 col. 900 Update

Mod. 372/DM col. 900 TO

Mod. R76 col. 900

Mod. 399 col. 961

Mod. 372/DM col. 852

Mod. 789 col. 900 TO

Mod. S99 col. 900

Mod. T76 col. 852

Mod. 402 col. 910

Mod. VE02120 col. 1002/87

From the "January Jones" Spring 2011 collection in gold black.

Mod. VE4253 col. GB 1/87

Mod. VE4266 col. GB 1/11

Mod. 480W No. 52

Mod. VE4273 col. 506 4/87

Mod. Greca Stars VE2171

Versace Couture (Ready-to-wear)

The label main line also known as Gianni Versace Couture or Versace Couture which are ready-to-wear (RTW) collections shown during Milan Fashion Week.

Spring/Summer 1991 Collection

Fall/Winter 1991 Collection

Spring/Summer 1992 Collection

Fall/Winter 1992 Collection

Spring/Summer 1992 Collection

Spring/Summer 1994 Collection

Fall/Winter 1996 Collection

Fall/Winter 2001 Collection

Spring/Summer 2009 Collection

Spring/Summer 2011 Collection

Fall/Winter 2011 Collection

Fall/Winter 2012 Collection

Pre-Fall 2013 Collection

Fall/Winter 2013 Collection

Fall 2014 Collection

Spring/Summer 2014 Collection

Campaign

IMPORTANT NOTE!
The photographs from this date, have been deleted by rights claims copyright infringement. So in this Wikia will not be republished. Please don't upload full photoshoot.

Date October 28, 2013
Location London, UK Gb
Camera IQ160 by Phase One
Styling Joe McKenna
Hair stylist Garren
Makeup artist Lucia Pieroni
Creative director Giovanni Bianco
10-28-13 Mert and Marcus 003

Lady Gaga wears a dress by Assaad Awad.

Lady Gaga wears a gown, a necklace, and six rings by Versace.

Lady Gaga wears jeans, a belt, two necklaces, and eleven rings by Versace.
This 3nd look was cut from the final campaign.

Lady Gaga wears a bra, a skirt, a belt, sandals, eleven rings, sunglasses, and a handbag by Versace.

Lady Gaga wears a dress, a harness, and seven rings by Versace.

Lady Gaga wears a dress, pumps, a necklace, nine rings, and four handbags around her by Versace.

Versace Spring/Summer 2014 advertising campaign

Web
Magazines
Billboards

Concept

Marcus explained to Style magazine that they wanted Gaga to look like Donatella Versace for the shoot. He recalled that they didn't know the concept a few weeks before the shoot which at the time, Donatella revealed to them that Gaga wrote a song called Donatella. The song gave them the idea of transforming Gaga into Donatella for the shoot.


Was it intentional to make Lady Gaga look like a mini Donatella Versace in the campaign?
MA: Yeah! We were like, “What are we gonna do for Lady Gaga?” She’s done every amazing look. She’s been every kind of monster. But a few weeks before the shoot, Donatella told me that Gaga did a song called “Donatella,” and we said, “Oh, my God. This is it! She’s Donatella! She’s got to be Donatella!”
What was Donatella’s reaction when she saw Lady Gaga in her image?
MP: She loved it.
MA: She was so much fun. We listened to the song “Donatella” so loud on set, and on one side there was Donatella, and on the other side was Donatella. At one point, I said, “I think we should do the hair like this.” And then Gaga said, “Would Donatella wear it like that?” And Donatella said, “Yes, she would wear it like that.”


Spring/Summer 2014 Menswear Collection

Spring/Summer 2016 Collection

Fall/Winter 2016 Collection

Spring/Summer 2017 Collection

Fall/Winter 2017 Collection

Spring/Summer 2018 Collection