Tudor is a Swiss manufacturer of high-quality wristwatches based in Geneva. Registered in 1926 at the request of Hans Wilsdorf, the founder of Rolex, it was positioned as a more affordable alternative. Today, the brand remains a sister company to the parent company, both of which are owned by the Hans Wilsdorf Foundation.
Lady Gaga x Tudor: Born to Dare Campaign
On August 28, 2017, Lady Gaga became Tudor's first female brand ambassador when she joined David Beckham to promote the brand’s “Born to Dare” Campaign, which celebrates the history of Tudor and its parent company, Rolex.
August 18, 2017
Black Bay: M79230R
![[1] Promotional picture](/wiki/File:0-0-16_Dean_Bradshaw_001.jpg "0-0-16 Dean Bradshaw 001.jpg (1.14 MB)")
[1] Promotional picture
Promotional poster
Glamour Date
![[2]](/wiki/File:0-0-16_Dean_Bradshaw_004.jpg "0-0-16 Dean Bradshaw 004.jpg (8.56 MB)")
[2]
Promotional poster
Black Bay 41
![[3]](/wiki/File:8-19-17_Dean_Bradshaw_007.jpg "8-19-17 Dean Bradshaw 007.jpg (1.04 MB)")
[3]
Alternative
Promotional poster
Black Bay 32
![[4]](/wiki/File:0-0-16_Dean_Bradshaw_009.jpg "0-0-16 Dean Bradshaw 009.jpg (6.9 MB)")
[4]
- Photography by Dean Bradshaw
- Lady Gaga wears a custom outfit by Muto-Little Costumes, and heels by Pleaser.
- Lady Gaga wears a gown by Fei Fei Cicada.
- Lady Gaga wears an outfit by Brandon Maxwell, and pumps by Manolo Blahnik.
- Lady Gaga wears a modified jumpsuit by Galvan.
Commercial
BornToDare - Gaga x Tudor
TVC
Stills
April 15, 2019
Black Bay 32 S&G
![[1]](/wiki/File:Tudor_Born_To_Dare_2019_001.jpg "Tudor Born To Dare 2019 001.jpg (3.96 MB)")
[1]
Final
Closeup
Magazine publicity
Closeup
![[2]](/wiki/File:4-15-19_Tudor_001.jpg "4-15-19 Tudor 001.jpg (3.55 MB)")
[2]
- Lady Gaga wears an outfit by Celine, and custom boots by Giuseppe Zanotti.
- Lady Gaga wears a dress by Nicholas, and pumps by Christian Louboutin.
Lady Gaga wearing Tudor
Black Bay: M79230R
(Jan 13, 2017)
1926
Clair de Rose
(Aug 27, 2018)
(Sept 1, 2018)
(Jun 10, 2019)
Black Bay 41
Heritage Advisor
(May 4, 2019)
Black Bay 58
(Jul 20, 2020)
1926 M91350-0001
similar no clip
(Sept 22, 2020)
M12110 0009
(Dec 16, 2020)
(Dec 19, 2020)
Black Bay 32
(Dec 2020)
![[1] (Mar 10, 2021)](/wiki/File:3-10-21_Filming_House_of_Gucci_in_Milan,_Italy_003.jpg "3-10-21 Filming House of Gucci in Milan, Italy 003.jpg (411 KB)")
Black Bay Fifty-Eight 92
- On the left wrist: silver with gold details metal watch.