Tudor is a Swiss manufacturer of high-quality wristwatches based in Geneva. Registered in 1926 at the request of Hans Wilsdorf, the founder of Rolex, it was positioned as a more affordable alternative. Today, the brand remains a sister company to the parent company, both of which are owned by the Hans Wilsdorf Foundation.

Lady Gaga x Tudor: Born to Dare Campaign

On August 28, 2017, Lady Gaga became Tudor's first female brand ambassador when she joined David Beckham to promote the brand’s “Born to Dare” Campaign, which celebrates the history of Tudor and its parent company, Rolex.

August 18, 2017

  1. Lady Gaga wears a custom outfit by Muto-Little Costumes, and heels by Pleaser.
  2. Lady Gaga wears a gown by Fei Fei Cicada.
  3. Lady Gaga wears an outfit by Brandon Maxwell, and pumps by Manolo Blahnik.
  4. Lady Gaga wears a modified jumpsuit by Galvan.


April 15, 2019

  1. Lady Gaga wears an outfit by Celine, and custom boots by Giuseppe Zanotti.
  2. Lady Gaga wears a dress by Nicholas, and pumps by Christian Louboutin.

Lady Gaga wearing Tudor