Troy Carter

Troy Carter is the founder, chairman and CEO of Coalition Media Group (previously The Co-Op). He managed multi-platinum, Grammy award winner, Lady Gaga between 2007-2013. He was also an important member of the Haus of Gaga.


Coalition is a talent management and full-service film and television production company. Coalition Media Group is the parent company, Atom Factory is the management division and, Atom Digital is the digital marketing company. Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment. In 1995 he joined Bad Boy Entertainment where he worked in the marketing department under Sean “Diddy” Combs, with artists such as Notorious B.I.G. Carter formed the boutique urban talent management company, Erving Wonder, in 1999. Erving Wonder quickly became one of the preeminent artist management firms, representing hip-hop / R&B stars Eve, Floetry, and Nelly, among others. In 2004 Erving Wonder was acquired by the Sanctuary Group. Carter formed Coalition Media Group in 2007, where he continues to successfully grow his company and their roster.

Split from Lady GagaEdit

The Hollywood Reporter quoted Carter during an interview about their relationship: "She was very specific about her vision, all of the music was there, and all she needed was someone to help her translate it to the rest of the world, which is where I came in."

In an article by Market Watch, it was reported that "[Carter] said in an interview that [Gaga] handled 95 % of the creative decisions while he handled 95 % of the business decisions."

Carter split with Gaga in November 2013 due to creative differences about a week before the release of ARTPOP. According to, "One source claimed the two had different visions of Gaga's future and music. This source said 'It's sad but also liberating at the same time. One door closes and another opens.'"



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