Changes: The Mill

Latest revision as of 08:06, 6 May 2021

The Mill+ is a VFX and Creative Content studio headquartered in London, England, with three offices in the United States. The Mill produces visual effects, moving image, design and digital projects for the advertising, games and music industries. The brand was founded by Robin Shenfield and Pat Joseph in 1990.

Work with Lady Gaga

Petga, ARTPOP App, 2014

Main article: ARTPOP app

The concept for the character began with Gaga wanting to create a new version of herself to be the host of her app, and then creative director Rob Roth collaborated with director Ruth Hogben and The Mill to create something unique and magical. The ARTPOP app enabled fans to explore Gaga’s existence as a cultural interface in a new interactive worldwide community “the auras.” The app’s host “Petga” served as a guide through the process of creating one’s unique “aura.”

Petga, the 3D character model, was based on a live action shoot that happened on July 9, 2013 in a sound stage in New York City.

Petga (ARTPOP App)

ENIGMA, 2018

Main article: Enigma

The character that represents Lady Gaga’s inner persona, was originally created by The Mill for the release of her ARTPOP App in 2014. Enigma now returns alongside Anime Gaga, a character created by The Mill, in a series of high-octane films that drive the narrative arc of Lady Gaga’s Las Vegas Residency (2018-2019). The Mill’s Emerging Technology team created the films using a combination of visual effects, motion capture and real-time technology. Lady Gaga’s interactions with Enigma on stage, punctuated with the Interlude films places the Las Vegas Residency show at the intersection of music, art and technology.

Credits

Agency - Operator Media
Producers - Kathleen Heffernan and Stine Moisen
Creative Director - Eli Russell Linnetz
Director - Jeffrey Dates
Producer - Nic Barnes
Edit Assist - Melanie de Souza
Sound Design - Beacon Street Studio
Emerging Tech - The Mill
Executive Producer - Desi Gonzalez
Senior Producer - Katie Kolombatovich
Developer / Shoot Supervisor - Eric Renaud-Houde
Technical Artists - Xuan Seifert, Damian Kwiatkowski, Michael Dunkley and Nick Couret
Technical Artist / Animator - Ren Hsien-Hsu
Colourist - Josh Bohoskey
Colour Producer - Megan Rumph
VFX Creative - The Mill
Creative Director - Jeffrey Dates
Chief Creative Officer - Angus Kneale
2D Lead Artist - Anne Trotman
2D Artists - Burtis Scott and Krissy Nordella
3D Artists - Adam Dewhirst, Ryan Federman, Paul Liaw and Yimo Xu
Design - Sally Reynolds and Syd Fini
Animators - Doug Johnson and Carlos Sandoval
Sound Design - Beacon Street Studio
Motion Capture - Technicolor Experience Center
Experience Director - Abbey Tate
TEC Producer - Drew Diamond
Motion Capture Operator - Jose Navarro
Q-Take - Robert Garza
Engineer - Nick Mitchell
Sound - Julian Beeston
HNC Facial Capture - Katie Jo Turk
Additional Motion Capture - Mocap Militia

Enigma Interludes

Main article: Enigma

Credits

Agency - Operator Media
Producers - Kathleen Heffernan and Stine Moisen
Creative Director - Eli Russell Linnetz
Editors - Leanne Belgiorno and Katie Colosimo
Sound Design - Beacon Street Studio
Emerging Tech - The Mill
Executive Producer - Desi Gonzalez
Producer - La-Râ Hinckeldeyn
Technical Artists - Jimmy Gass, Roberto Costas, Damian Kwiatkowski, Gabriel Kim and Ren Hsien-Hsu
Developers - Yash Kapani and Maxwell Elendt
VFX Creative - The Mill
Chief Creative Officer - Angus Kneale
Creative Directors - Rob Petrie and Bowe King
3D Artists - Serguei Kalentchouk, Paul Liaw, James Chan, Lauren Shields, Ryan Federman and Yimo Xu
Animators - Jeff Lopez, Jessica Castillo, Navdeep Singh, Anna Cardillo and Nick Johnides
Design - Tetsuro Mise and Steven Gaus

Link

Official website

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-File:Lady Gaga - Petga (ARTPOP App)
+File:Petga (ARTPOP App)
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 ===[[Enigma|ENIGMA]], 2018===
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