Shiseido Company, Limited (株式会社資生堂 Kabushiki-gaisha Shiseidō?) is a major Japanese hair care and cosmetics producer. It is one of the oldest cosmetics companies in the world. Founded in 1872. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.

Be Yourself Campaign Edit

Selfies Edit

Video announcement & Behind the scenesEdit


  • Released: April 16, 2015.



  1. Lady Gaga and Asia are wearing custom outfits by Fräulein Kink and sunglasses by h0les x ISLY-NYC.
  2. Lady Gaga wears a dress by Halston from New York Vintage collection.
  3. Lady Gaga wears a dress by Donald Brooks, earrings by BaubleBar and shoes by Stuart Weitzman.
  4. Lady Gaga wears an outfit by Brandon Maxwell, a cap by Eric Javits, eyebrows by Kerin Rose x Sarah Tanno and shoes by Manolo Blahnik.


  1. Lady Gaga wears an unitard by Capezio, shoes and a hat.
  2. Lady Gaga wears a dress, gloves, a ring, earrings and custom platforms by Gucci.
  3. Lady Gaga wears an outfit by Long Tran, a headpiece and socks, shoes by YRU and an earring by Badacious.

Links Edit