Shiseido

Shiseido Company, Limited (株式会社資生堂 Kabushiki-gaisha Shiseidō^?) is a major Japanese hair care and cosmetics producer. It is one of the oldest cosmetics companies in the world. Founded in 1872. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.

Be Yourself Campaign

Selfies

(Aug 30, 2014)

(Aug 26, 2014)

(Aug 17, 2014)

(Aug 1, 2014)

(Aug 17, 2014)

(Aug 14, 2014)

(Aug 8, 2014)

(Aug 6, 2014)

Video announcement & Behind the scenes

[2]

Spot

• Released: April 16, 2015

Commercials

1st

• Released: July 27, 2015
• Footage: Ellen von Unwerth
• Location: Lady Gaga's New York City apartment and St. Jerome's Bar

[1]

[2]

[3]

[4]

1. Custom dress, turban and belt by Marina Hoermanseder, and sunglasses by h0les x I Still Love You NYC.
2. Dress by Halston from New York Vintage.
3. Vintage dress by Donald Brooks from New York Vintage, sandals by Manolo Blahnik, and earrings by BaubleBar.
4. Custom dress by Brandon Maxwell x Lost Art by Jordan Betten, pumps by Manolo Blahnik, custom cap by Eric Javits, and custom eyebrows by a-morir.

2nd

• Released: October 12, 2015
• Footage: Ellen von Unwerth

[1]

[2]

[3]

1. Vintage dress by Norman Norell, and pumps by François Pinet and vintage unsigned earrings from New York Vintage.
2. Vintage unsigned dress, sandals by Manolo Blahnik, and vintage unsigned earrings and two bangles from New York Vintage.
3. Dress by Long Tran, sneakers by Y.R.U., and earrings by Badacious.

Credits

• Director: Ellen von Unwerth
• Production by Serial Pictures / US and AOI Pro / Japan
• First assistant: John Ciamillo
• DP: Alexander Seiler
• Art Director: Nell Tivnan
• Prop Master: Jerry Kadar
• Costumer: Brandon Maxwell
• Hair by Frederic Aspiras
• Make Up by Sarah Tanno
• Manicure by Aya Fukuda

Links

• Official website
• Japan website