Sephora is a global beauty retailer founded in France in 1970 by Dominique Mandonnaud. It offers a wide range of cosmetics, skincare, haircare, and fragrance products from over 300 brands, including its own Sephora Collection. Known for its immersive shopping experience, Sephora provides in-store services like makeup consultations, skincare diagnostics, and beauty classes. The company operates over 2,700 stores in 35 countries and has a strong online presence with personalized recommendations and subscription services like Beauty Insider. Sephora is owned by LVMH, a luxury goods conglomerate, and emphasizes inclusivity, innovation, and sustainability in its product offerings.
FAME Perfume Launch (September 23, 2012)[]
Arrival[]
- Dress and leather bolero by Azzedine Alaïa, heels by Pleaser, and vintage shades by Oliver Goldsmith.
Inside[]
Leaving[]
- Turtleneck top, a fur bolero and a puff skirt by Azzedine Alaïa, custom made shoes by Alberto Moretti, sunglasses by Celine, and a bag by Chanel.
Promotion[]
Haus Labs Partnership[]
Lady Gaga’s cosmetics brand, Haus Labs, entered a partnership with Sephora, marking a pivotal moment in the brand’s expansion and rebranding after the initial 3-year-long partnership with Amazon. Relaunched on June 9, 2022, as Haus Labs by Lady Gaga, the brand became available exclusively through Sephora stores, hauslabs.com and online stores in the United States, Canada, and select international markets. Offering clean, cruelty-free, and vegan makeup, Haus Labs features products like the Triclone™ Skin Tech Foundation, available in 51 shades, emphasizing inclusivity and innovation.
In August 2024, the partnership expanded to Sephora at Kohl’s, with 132 SKUs across lip, cheek, eye, and complexion categories. Internationally, Haus Labs launched at Sephora UK in 2023 and expanded to 12 additional European countries, including France, Italy, and Germany, by March 2024. Additionally, $1 from every purchase on hauslabs.com supports Lady Gaga’s Born This Way Foundation, aligning the brand with her advocacy for mental health and kindness.
Haus Labs' invented a proprietary approach to formulating makeup products that combine high-performance cosmetics with skincare benefits, emphasizing innovation, science, and clean ingredients also know as HausTech Powered™. This term, trademarked by Haus Labs, highlights their use of advanced, patent-pending technologies and ingredients like fermented arnica (860% more potent than conventional arnica), BioFerment 7 Complex™, plant squalane, hyaluronic acid, and other skin-nourishing components. These ingredients are designed to reduce redness, hydrate, protect against environmental stress, and promote anti-aging while delivering high-pigment, long-wearing makeup. The brand avoids over 2,700 questionable ingredients, focusing on safety, sustainability, and efficacy, aligning with their mission of supercharged clean artistry makeup powered by innovation.
We Belong to Something Beautiful Campaign[]
Photography by Adrienne Raquel
On May 28, 2025 Haus Labs by Lady Gaga announced a collaboration with Sephora to support the Born This Way Foundation with a significant Pride Month campaign from June 1 to June 30. For every Haus Labs product sold at Sephora, $1 will be donated to the foundation, which focuses on mental health and well-being for young people, especially in LGBTQIA+ communities. Integrated into Sephora’s “We Belong To Something Beautiful” campaign, this initiative promotes inclusivity and self-expression through clean, cruelty-free, and vegan makeup. The partnership underscores a shared commitment to kindness and empowerment through beauty.
