RTL II (formerly RTL 2) is a privately owned, commercial, general-interest German television channel.

"It's fun." 2009 campaignEdit

The campaign started airing on 28/06/2009.
  1. Dress by Pierre Cardin
  2. Bodysuit by Vilsbol de Arce, jewelry by NOir Jewelry, shoulder pads by Manish Arora, shoes by Cesare Paciotti for Ohne Titel

2010 campaignEdit

Shot on  September 7, 2009.

  • Director Markus Stummer
  • Producer:  Opium Effect GmbH
  • Camera Peter Erlemann
  • Digital Imaging Technician Michael-Philipp 'Mike' Stiebing

2011 campaignEdit

  • Shot on June 8, 2011
  • Personnel — Directed by Carsten Molis, hair by Frederic Aspiras, makeup by Tara Savelo, choreography by Lauriann Gibson with Richard Jackson
  1. Shirt by Versace,
  2. Latex outfit by ???
  3. Gloves by Void of Course, shoes by Versace, skirt by Ryan Jordan,

Gaga went to the MMC Studios in Cologne to shot a serie of TV ads that debuted on October 14, 2011. The project was produced by coconut media (Cologne) on behalf of the agency Leitwerk Medien (Munich) and RTL II. The ads were inspired by movie classics, such as Metropolis, Sin City, and 2046. In all station IDs, the superstar interacts with the new 3D logo of RTL II. Whether on a futuristic bike, with an UFO or in a hamster wheel, there is a basic theme to all of them: Lady Gaga electrifies the RTL II logo.

"I'm a big fan of German expressionist films, and 'Metropolis' is one of the most inspirational movies of all time. Together, RTL II and I, have reinterpreted the aesthetics to create a modern marketing message" Lady Gaga.


  • Location: MMC stage 33, June 8, 2011
  • Concept: Mehappy / Leitwerk Medien (Munich) and RTL II
  • Production company: coconut media (Cologne)
  • Project manager for marketing and communications: Carsten Molis
  • Director: Stephanie Wimmer of Leitwerk GmbH
  • Executive producer: Leitwerk Medien GmbH
  • Camera Peter Erlemann
  • 2nd Unit Camera Sebastian Welp
  • First Assistant camera Willem Bramsche
  • Dolly grip : Francisco Ochoa-Wagner
  • Photographer on set: Diana Nasif

Making of Credits

  • Direction Heike Weiller
  • Executive producer Coconut Media GmbH
  • Producer Max Rheinländer
  • Editor Stefan Durst