RTL II (formerly RTL 2) is a privately owned, commercial, general-interest German television channel.

"It's fun." 2009 CampaignEdit

  • The campaign started airing on June 28, 2009.

Date June 19, 2009
Location Ca
Creative director Matthew Williams
Production OPIUM effect GmbH
6-19-09 Carsten Molis 004

Lady Gaga wears a bodysuit by Vilsbol de Arce, shoes by Cesare Paciotti for Ohne Titel, shoulder pads by Manish Arora, and rings by NOir Jewelry.

Lady Gaga wears a dress by Pierre Cardin.

"It's fun." 2010 CampaignEdit

Lady Gaga wears a dress by Atsuko Kudo, a coat by House of Blueeyes, a mask by Maison Michel, gloves by Gaspar Gloves, and a brooch by Chanel.


  • Shot on September 7, 2009
  • Director: Markus Stummer
  • Producer: Opium Effect GmbH
  • Camera: Peter Erlemann
  • Digital Imaging Technician: Michael-Philipp 'Mike' Stiebing

2011 CampaignEdit

Gaga went to the MMC Studios in Cologne to shot a serie of TV ads that debuted on October 14, 2011. The project was produced by coconut media (Cologne) on behalf of the agency Leitwerk Medien (Munich) and RTL II. The ads were inspired by movie classics, such as Metropolis, Sin City, and 2046. In all station IDs, the superstar interacts with the new 3D logo of RTL II. Whether on a futuristic bike, with an UFO or in a hamster wheel, there is a basic theme to all of them: Lady Gaga electrifies the RTL II logo.

"I'm a big fan of German expressionist films, and 'Metropolis' is one of the most inspirational movies of all time. Together, RTL II and I, have reinterpreted the aesthetics to create a modern marketing message" Lady Gaga.
  1. Lady Gaga wears a shirt and a hat by Versace.
  2. Lady Gaga wears an Unknown latex outfit, heels by Pleaser, and gloves by Void of Course.
  3. Lady Gaga wears a skirt by Ryan Jordan, boots by Versace, and gloves by Void of Course.

Behind the ScenesEdit

  1. Lady Gaga too wore platforms by Noritaka Tatehana.


  • Shot on June 8, 2011 at MMC Stage 33.
  • Directed by Carsten Molis
  • Project Manager for Marketing & Communications: Carsten Molis
  • Concept: Mehappy / Leitwerk Medien (Munich), and RTL II
  • Production company: Coconut Media (Cologne)
  • Director: Stephanie Wimmer of Leitwerk GmbH
  • Executive Producer: Leitwerk Medien GmbH
  • Camera: Peter Erlemann
  • 2nd Unit Camera: Sebastian Welp
  • First Assistant camera: Willem Bramsche
  • Dolly grip: Francisco Ochoa-Wagner
  • Photographer on set: Diana Nasif

Making of Credits

  • Direction: Heike Weiller
  • Executive Producer: Coconut Media GmbH
  • Producer: Max Rheinländer
  • Editor: Stefan Durst


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