Bravado International Group Merchandising Services, Inc is a global music merchandise company that provides artists and brands with services including product development, licensing, e-commerce, and marketing. It was founded by brothers Keith and Barry Drinkwater in 1997 before being acquired by Universal Music Group (UMG) in 2007. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world.
They are responsible of Lady Gaga's official merchandise rights through a deal with Ate My Heart Inc. since June of 2009. They handle the production and shipping of the merchandises. Originally, her tour merchandise was available to buy at each shows or using the online Bravado store. Since 2012, the tour merchandise is generally not available to buy outside of the night of the show. It was reverted back at a later date to be also available through her Official Website via one of the seven official Gaga Bravado shops. At times, US retailers Urban Outfitters, Hot Topic, Target, Zara and Amazon also have unique official merchandise. To help identify genuine merchandise, "©20XX Ate My Heart Inc." have to be written somewhere with xx being replaced by the year it was designed.
Collections
Albums Collections
The Fame
- For merchandise only available at the ball, see The Fame Ball (2009)
Tank top
Hoodie
3"Leather jacket zip" print hoodie
Pink top
T-Shirt
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2" Bolt Necklace (22" cord)
Black "Ray-Ban Wayfarer"-like sunglasses
Sequined mask
Handmade hairbow
Glowing Bracelets
The Fame Scarf Hood
Bubble solution
Sticker sheet
Pool poster
Disco Stick poster
- Include the North American tour dates on the back.
The Fame Monster
- The Monster Ball Tour (2009-2011)
(Feb 10, 2011)
The Fame Monster Lenticular Double Sided Poster
The Fame Monster Poster
Telephone Headpiece Poster
Claw Tour Poster
Leopard Tour Poster
Born This Way
- The Born This Way Ball (2012-2013)
Born This Way single cover poster
Born This Way Motorcycle Poster
Born This Way Orange Hair Poster
Finger poster
Photo bars poster
Born This Way Ball Tour Poster
The posters were only sold online except The Born This Way Ball poster. Posters printed by Trends International LLC for Bravado.
ARTPOP
- Lady Gaga Live at Roseland Ballroom (2014)
- artRAVE: The ARTPOP Ball (2014)
Applause lithograph
artRAVE poster
Joanne
- Joanne World Tour merchandise (2017-2018)
Coachella lithograph
Joanne World Tour poster
Joanne heart patch
Joanne necklace
Grigio Girls Necklace
Joanne Photo Collage
Joanne pink bandana
Joanne World Tour sunglasses
Joanne Pin Package
Stay Joanne braclet
Joanne World Tour Tote Bag
Joanne World Tour Big Tote Bag
UO
Bravado licensed some of the merchandise to be sold at select retail stores in the past. In 2017, Urban Outfitters had a collection of Joanne merchandise that launched on August 1, 2017.
Chromatica
Chromatica Bandana
"Sine From Above" mug
Chromatica Keychain
Chromatica Tote
Chromatica Circle Pillow
Chromatica Logo Pillow
Chromatica Signed Poster
Chromatica soap
Chromatica face mask
"Free Woman" blanket
Dawn of Chromatica
Love For Sale
- The merchandise is available online.
T-shirt
Long sleeve
Crewneck
Hat
Puzzle
Lithograph
Champagne flutes
Keychain
Notebook
MAYHEM
- The merchandise is available online.
Cover T-Shirt
Contrast Cover T-Shirt
Mirrored Photo T-Shirt
Shattered Photo T-Shirt
Cream Photo T-Shirt
Orange Pose T-Shirt
Stacked Photo Baby T-Shirt
Contrast Photo Set Baby T-Shirt
Split T-Shirt
Dual Photo T-Shirt
Close Up Photo T-Shirt
Taped Photo T-Shirt
Photoshoot Black T-Shirt
Longsleeve T-Shirt
Broken Glass Fitted Longsleeve T-Shirt
Cross Sleeve Fitted Longsleeve T-Shirt
Gray Reflection Fitted Longsleeve T-Shirt
Splice Fitted Longsleeve T-Shirt
Stacked Photo Longsleeve T-Shirt
Logo Hoodie
Orange Logo Hoodie
Scattered Image Hoodie
Dual Photo Cropped Hoodie
Cropped Black and Orange Logo Hoodie
Contrast Tracklist Hoodie
Denim Jacket
Black Sock
Orange Sock
Cream Sock
Black Hat
Gray Hat
Singles Collections
"Stupid Love"
Studio Pending created the design of merchandise for Chromatica album cycle.
"Stupid Love" Kindness rules puffy keychain
"Stupid Love" Sticker pack
"Stupid Love" Kindness rules tote
"Rain On Me"
Purple T-Shirt
Black T-Shirt
Red T-Shirt
L/S T-Shirt
"About to Fly" T-Shirt
"Wash Away" T-Shirt
"Water Like Misery" T-Shirt
Tie Dye T-Shirt I
Tie Dye T-Shirt II
"At least I'm alive" L/S T-Shirt
"Rather Be Dry" L/S T-Shirt
Cover L/S T-Shirt
Marble hoodie
"Rather Be Dry" poncho
"Rather Be Dry" umbrella
Bike short I
Bike short II
Hat I
Hat II
"Rather Be Dry" rainboots
"Sour Candy"
"Sour Candy" Face mask
"Sour Candy" Choker
"Hold My Hand"
- The merchandise is available online.
T-shirt I
II
Crewneck
Hoodie
Tank
Tag chain necklace
Tours, Residencies & Concert Collections
Enigma
- Enigma: the Las Vegas Residency (2018-2020)
The Chromatica Ball
- For the merchandise, see this page.
The Art of Personal Chaos
MAYHEM in the Desert
"Dance or Die" Trucker Hat
"MAYHEM in the Desert" Hoodie
Black Photo Festival Hoodie
MAYHEM Festival Jersey
"I Am MAYHEM" T-Shirt
Gradient Festival T-Shirt
Off White Silhouette Festival T-Shirt
Black Silhouette Festival T-Shirt
"Dance or Die" Fan
Oversized Festival Bandana
Long Live MAYHEM
White CDMX T-Shirt
Red CDMX T-Shirt
Black CDMX Poster T-Shirt
Black CDMX Contrast T-Shirt
Black CDMX Hoodie
White CDMX Longsleeve T-Shirt
Red CDMX Tote
CDMX Poster
CDMX Hat
MAYHEM on the Beach
Blue Rio Silhouette T-Shirt
Cream Rio Poster T-Shirt
Black Rio Poster T-Shirt
White Rio Poster T-Shirt
Blue Rio Silhouette Hoodie
White Rio Silhouette Tote
Black Rio Hat
Rio Poster
Lion City MAYHEM
Pink Singapore T-Shirt
Cream Singapore T-Shirt
Black Singapore T-Shirt
Charcoal Singapore T-Shirt
White Singapore Longsleeve T-Shirt
Pink Singapore Hoodie
Black Singapore Windbreaker
Singapore Tote
Singapore Hat
Singapore Rally Towel
Singapore Poster
Keychain
The MAYHEM Ball
- For The MAHYEM Ball, see this page.
Chessboard T-Shirt
"Abracadabra" Hat T-Shirt
Cameo T-Shirt
Roses T-Shirt
Lace Gaga T-Shirt
Skull T-Shirt
The MAYHEM Ball T-Shirt
Vanish T-Shirt
MAYHEM Cutoff
"I'm A Killah" Cutoff
MAYHEM Cross Cutoff
MAYHEM Cross Cropped Tank
Lace Gaga Short
Vanish Sweatpant
"Princess Die" Jersey
"Princess Die" Cropped Jersey
"Perfect Celebrity" Black Hoodie
"Perfect Celebrity" Gray Hoodie
Opera Haus Zipped Hoodie
Opera Haus Hoodie
Dancin' Fan
Red MAYHEM Bandana
Black MAYHEM Bandana
"Off With Her Head" Gray + Black Beanie
"Off With Her Head" White + Black Beanie
"Off With Her Head" Red + Black Beanie
"Perfect Celebrity" Cap
"Notorious Being" Cap
Black Opera Haus Tote
Red Opera Haus Tote
Tan Opera Haus Tote
Gray Opera Haus Tote
The MAYHEM Ball Poster
Opera Haus Poster
"Dance or Die" T-Shirt
"Baila o muere" T-Shirt
"Dans of sterf" T-Shirt
"Danse ou meurs" T-Shirt
"Tanz oder stirb" T-Shirt
"Balla o muori" T-Shirt
"踊るか、死ぬか" T-Shirt
"Dansa eller dö" T-Shirt
Anniversary Collections
BTW 10th Anniversary
LG 15th Anniversary
- The merchandise is available online.
- The Fame
"Just Dance" Photo Star T-Shirt
Logo T-Shirt
Album cover T-Shirt
Keyhole Boys Hoodie
"Boys Boys Boys" Sweats
Keyhole Boys Tank
The Fame Blue Hoodie
The Fame Blue Sweats
The Fame Black Cropped Tank
"Just Dance" Mesh Tee
Metal Cropped Sweater
Metal Oversized Tee
Keyhole Boys Tote
Tank Top
Tears T-Shirt
Hoodie
Black T-Shirt
Eyes Hoodie
Washed Dad Hat
Unicorn Glow T-Shirt
Script Tote
Script T-Shirt
Eyes T-Shirt
Eyes Bucket Hat
Sunglasses Tee
Piano T-Shirt
Album cover T-Shirt
ARTPOP 10th Anniversary
- The merchandise is available online.
Geometric hoodie
Tracklist longsleeve T-shirt
Drip ccrewneck sweatshirt
Photo warp T-shirt
Glasses portrait crop tank top
Washed dad hat
Collage white T-shirt
Drip pullover hoodie
ARTPOP mask white crewneck
Rainbow reflection black longsleeve
Applause blue puff print T-shirt
Marker collage mask T-shirt
Pink sketch T-shirt
ARTPOP mask black T-shirt
Legs black T-shirt
Illustrated glasses T-shirt
Rainbow reflection white T-shirt
Water bottle
Drip tote
Other Collections
Holiday 2008
- Related article: Christmas Tree (song)
These items were first added for the Holiday of 2008:
Lady Gaga Christmas Tree Ornament
Christmas Card Set
Halloween 2010
These costumes are recreation of past outfits or props worn by Lady Gaga in the past. They were first introduced for Halloween 2010.
The Fame era - Mirrored Dress costume
Mirrored Dress costume
"Poker Face" Music Video - Swimsuit
American Idol - Shooting Star dress costume
2009 VMA - Performance costume
"Telephone" Music Video - American Flag bikini costume
Straight wig with bangs
Hair Bow clip
Headscarf - Black
Headscarf - Red
Headscarf - White
Curly Blonde wig
Curly Blonde wig with pink accents
Can-Curl hairstyle wig
Glasses
"Gaga" glasses
Glasses - White
Blonde/Yellow two tone wig
Yellow Tour wig
Glasses - Red
Glasses - Pink
Glasses - Purple
Glasses - Green
Glasses - Yellow
Blue gloves
Lightning eye kit
Eye piece
Metal arm cuff
Lace body suit
Gold Grammy costume
"Born This Way" Music Video - Tuxedo skeleton costume
Side Ponytail wig
"Judas" Music Video - Wig w/ bandana
Black/Blonde wig
Turquoise wig
Gaga Chromatica Ball
- The merchandise is available online.
Sonnet T-shirt
Film Crew long-sleeve
Zip-up hoodie
Sweatpants
Movie poster
Tumbler
Lanyard
Sonnet bundle
Film Crew bundle
Web store
CDs
The Fame Monster - Super Deluxe Edition
Born This Way - Special Edition
ARTPOP - Explict/Clean bundle
Cheek To Cheek - Deluxe CD/Signed Litho Bundle
Born This Way The Tenth Anniversary Edition
MAYHEM Standard
MAYHEM Store Exclusive
CD Singles
Vinyls
The Fame 2LP vinyl
The Fame Monster LP vinyl
Born This Way 2LP vinyl
ARTPOP 2LP vinyl
Cheek To Cheek LP vinyl
Joanne 2LP vinyl
The Fame Limited 2LP Glacier Blue vinyl
Chromatica picture disc vinyl
Chromatica milky clear vinyl
Chromatica clear vinyl
Chromatica trifold black vinyl
Born This Way The Tenth Anniversary 3LP
Love for Sale Standard LP
Love for Sale Yellow LP
Top Gun: Maverick OST Black LP
Top Gun: Maverick OST Picture Disc
The Fame 15th Anniversary Translucent Light Blue 2LP
Harlequin Standard LP
Harlequin Webstore exclusive LP
MAYHEM Standard LP
MAYHEM Violet LP
MAYHEM Store Exclusive Black LP
MAYHEM Store Exclusive Opaque Silver LP
MAYHEM Picture Disc
MAYHEM Zoetrope LP
Vinyl Singles
"Stupid Love" picture disc
"Rain On Me" picture disc
"Rain On Me" limited vinyl
"Bloody Mary" Etched Vinyl
"Bloody Mary" Glow In The Dark Vinyl
"Die With a Smile" 7" LP
USB albums
The Fame - Limited Edition USB (100 produced)
The Fame Monster - Limited Edition USB (250 produced)
Born This Way - Limited Edition USB (??? produced)
The Fame - 10th Anniversary limited edition USB
Cassettes
Boxed sets
MP3
- "Just Dance (The Remixes - Pt. 2) (feat. Colby O'Donis)
- The Fame
- "Poker Face (The Remixes)
- The Cherrytree Sessions
- "Christmas Tree" (feat. Space Cowboy)
- "LoveGame (The Remixes)
- "LoveGame" (Chew Fu Ghettohouse Fix)
- "Paparazzi (The Remixes - Part Deux)
- "Bad Romance"
- The Fame Monster (Regular/Special Edition)
- "Telephone" (The Remixes) (feat. Beyoncé)
- "Alejandro" (The Remixes)
- "Judas"
- Born This Way (Standard/Special Edition)
- A Very Gaga Holiday
- ARTPOP (Clean/Explicit)
- Cheek to Cheek (Deluxe Edition)
- Joanne (Deluxe Edition)
- Chromatica
- "Rain On Me" (Instrumental)
- Dawn of Chromatica
- Love for Sale
- "Bloody Mary"
- Harlequin
- MAYHEM (Standard)
DVDs
Lady Gaga Presents: The Monster Ball Tour at Madison Square Garden
Related items
Electronic Gift Certificate
Electronic Gift Certificate
Books
Songbooks
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T-shirts
- White
- Black
- Colors
L/S T-shirts
Crop Tops
Tank Tops
Headwear
The Fame Monster Blue and Black Hat
The Fame Monster Black Hat
Skull Gaga
Kindness Rules Hat
Chromatica Hat
"Rain On Me" Hat I
"Rain On Me" Hat II
LGxVMA
LGxVMA
Love for Sale Hat
Born This Way Dad Hat
Born This Way Eyes Bucket Hat
ARTPOP Washed dad hat
MAYHEM Black Hat
"Dance or Die" Trucker Hat
MAYHEM Gray Hat
CDMX Hat
Rio Hat
Singapore Hat
"Off With Her Head" Gray + Black Beanie
"Off With Her Head" White + Black Beanie
"Off With Her Head" Red + Black Beanie
"Perfect Celebrity" Cap
"Notorious Being" Cap
Outerwear
Shorts
Sweatpants
Socks
Footwear
Underwear
Others
"Rain On Me" Rather Be Dry poncho
Tote bags
The Fame Monster Tote Bag
Dance In The Dark Tote Bag
"ARTPOP" Tote bag
Joanne World Tour Tote Bag
Joanne World Tour Big Tote Bag
"Stupid Love" Kindness rules tote
Chromatica Tote
Born This Way Script Tote
Keyhole Boys Tote
ARTPOP Drip tote
Red CDMX Tote
White Rio Silhouette Tote
SingaporeTote
Black Opera Haus Tote
Red Opera Haus Tote
Tan Opera Haus Tote
Gray Opera Haus Tote
Necklaces
2" Bolt Necklace with 22" cord
Red Telephone Necklace
Key and Lady Gaga Necklace
Silver Cross Necklace
"Judas" pendant
Joanne necklace
Grigio Girls Necklace
"Hold My Hand" Tag chain necklace
Rings
Earings
Skeleton clip on earings
Sunglasses
Black "Ray-Ban Wayfarer"-like sunglasses with Lady Gaga written on one side and The Fame on the other.
Helvetica Sunglasses
Joanne World Tour sunglasses
Face masks
Bracelets
Glow Bracelets
Black Rubber Bracelet
Haus of Gaga Red Bracelet
I'm A Free Bitch Rubber Bracelet
Pray for Japan wristband (All purchases were donated to Japan)
"Born This Way" Rubber Bracelet
Lady Gaga 'Cross' Rubber Bracelet
Stay Joanne braclet
Bandanas
Joanne pink bandana
Chromatica Bandana
Oversized Coachella Festival Bandana
Red MAYHEM Bandana
Black MAYHEM Bandana
Keychains
Pink and Silver Lady Gaga Keychain
Lady Gaga Key Chain
Born This Way unicorn keychain
"Stupid Love" Kindness rules puffy keychain
Chromatica Keychain
Love for Sale Keychain
MAYHEM Keychain
Notebooks
The Fame Notebook
Love for Sale Notebook
Towels
The Fame Monster Sports Towel
Singapore Rally Towel
Fans
"Dance or Die" Fan
Dancin' Fan
Water Bottles / Tumblers
Pillows
Stickers / Pins
Lightning Bolt, Lady Gaga, and Body Sticker
Joanne Pin Package
Joanne heart patch
"Stupid Love" Sticker pack
Lanyards
The Fame Monster Laminate and Lanyard
Gaga Chromatica Ball Lanyard
Pen / Pencils
The Fame Pencils
The Fame Monster Glow In The Dark Pen
Wall Calendars
2010 Wall Calendar
2011 Wall Calendar
2012 Wall Calendar
2015 Wall Calendar
Posters
Disco stick poster
Pool Poster
The Fame Monster Lenticular Double Sided Poster
The Fame Monster Poster
Telephone Headpiece Poster
Claw Tour Poster
Leopard Tour Poster
Born This Way single cover poster
Born This Way Motorcycle Poster
Born This Way Orange Hair Poster
Finger poster
Photo bars poster
Born This Way Ball Tour Poster
Applause lithograph
artRAVE poster
Cheek To Cheek signed lithograph
Coachella lithograph
Joanne World Tour poster
Chromatica Signed Poster
Born This Way The Tenth Anniversary gold poster
Born This Way The Tenth Anniversary silver poster
Gaga Chromatica Ball Movie poster
CDMX Poster
Rio Poster
Singapore Poster
The MAYHEM Ball Poster
Opera Haus Poster
Program Books
The Monster Ball 1.0 Program Book
The Monster Ball 2.0 Program Book
Heartbeats
Heartbeats Black Chrome
Heartbeats Bright Chrome
Heartbeats Rose Red
Heartbeats Black Chrome with ControlTalk
Heartbeats Bright Chrome with ControlTalk
Heartbeats Rose Red with ControlTalk
v2 Heartbeats White
v2 Heartbeats Black
iPhone Cases
The Fame iPhone Case
Telephone iPhone Case
'Torn' iPhone 4/4S case
'Queen' iPhone 4/4S case
'Distortion' iPhone 4/4S case
Others
The Fame Scarf Hood
Bubble solution
The Fame and Just Dance Beach Ball
The Fame Folders
Temporary tattoo sheet features Lady Gaga The Fame Monster cover art, as well as "I Heart Lady Gay Gay" tattoos.
The Fame Monster 4 Button Pack Note: these badges are worn by Gaga in the music video for Telephone in scene four
Alejandro Prayer Candle
Telephone Star Body Beadz
Set Of Two The Remix DJ Pads
Lady Gaga Earloomz Born This Way Bluetooth GL 500
Singing Toothbrush "Born This Way" and "Bad Romance"
Born This Way lunchbox
Singing Tooth Brush Bad Romance and Teeth
Born This Way USB
Born This Way Ball Meat Bandages
Free As My Hair lunchbox
Born This Way Ball Lighter
Flying pig wings light up hair bow
artRAVE light up wand
LED Dreadlocks
Light up Sea shell bra
artRAVE Glowing pacifier
Joanne Photo Collage
"Rain On Me" Rather Be Dry umbrella
"Sine From Above" mug
"Sour Candy" Choker
Chromatica soap
"Free Woman" blanket
Born This Way 10th Anniversary Rug
Love for Sale puzzle
Love for Sale lithograph
Love for Sale Champagne flutes
Christmas
- These items were first added for the Holiday of 2008.
Lady Gaga Christmas Tree Ornament
Christmas Card Set
Halloween costumes
These costumes are recreation of past outfits or props worn by Lady Gaga in the past. They were first introduced for Halloween 2010.
The Fame era - Mirrored Dress costume
Mirrored Dress costume
"Poker Face" Music Video - Swimsuit
American Idol - Shooting Star dress costume
2009 VMA - Performance costume
"Telephone" Music Video - American Flag bikini costume
Straight wig with bangs
Hair Bow clip
Headscarf - Black
Headscarf - Red
Headscarf - White
Curly Blonde wig
Curly Blonde wig with pink accents
Can-Curl hairstyle wig
Glasses
"Gaga" glasses
Glasses - White
Blonde/Yellow two tone wig
Yellow Tour wig
Glasses - Red
Glasses - Pink
Glasses - Purple
Glasses - Green
Glasses - Yellow
Blue gloves
Lightning eye kit
Eye piece
Metal arm cuff
Lace body suit
Gold Grammy costume
"Born This Way" Music Video - Tuxedo skeleton costume
Side Ponytail wig
"Judas" Music Video - Wig w/ bandana
Black/Blonde wig
Turquoise wig
Merchandise/United States/Bundles
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