The official merchandise of Lady Gaga are sold by Bravado, a sub-company of the Universal Music Group. They handle the production and shipping of the merchandises. Originally, her tour merchandise was available to by at each shows or using the online Bravado store. Since 2012, the tour merchandise is generally not available to buy outside of the night of the show.

Tour merchandises

Web store

Retail stores

Bravado licensed some of the merchandise to be sold at select retail stores in the past.


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