O2 UK

Telefónica UK Limited is a telecommunications, internet and financial services provider in the United Kingdom owned by Telefónica, forming part of its Telefónica Europe division. It is the second-largest mobile telecommunications provider in the United Kingdom (after EE) and is headquartered in Slough.

October 18, 2013: "Balloons" "Priority"

• Concept
• Videos
• Photos
• Credits

"Balloon", a commercial for UK mobile company O2 as part of the "Be More Dog" campaign. The commercial was shot on October 18, 2013 in the United States. Like the rest of the "Be More Dog" ads, "Balloon" begins with a dog saying there is always music in his heart. Viewers then see Lady Gaga performing a song from her new album ("Do What U Want") in a room full of silver balloons. The work was written by Stephania Silveira, art directed by Rachel Robinson and directed by David Wilson through Colonel Blimp and Good Company. This was also the 2nd campaign Gaga did with O2 by allowing them to stream her newest album, "ARTPOP" to their customers. A 2nd ad titled "Priority Moments" started airing on January 30, 2014. The TV spot airing in the UK explains that O2 customers can get access to Priority Tickets for the UK leg of Lady Gaga's artRAVE: The ARTPOP Ball tour three days before general sale. The spot is set to her track ‘Applause’ where we see Gaga emerge from a huge silver ball and run towards the booming applause of her fans before stepping out into the spot light. As the spot ends we are reminded to ‘be more dog’.

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• Credits
• Look 1
• 2
• 3
• BTS

Date October 18, 2013 Location Los Angeles, CA Camera EOS 5D Mark III by Canon Stylist Brandon Maxwell at Haus of Gaga Hair stylist Frederic Aspiras at Haus of Gaga Makeup artist Tara Savelo at Haus of Gaga

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Final

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Custom jacket and panty by DSQUARED2, heels by Azzedine Alaïa, and sunglasses by Tom Ford.

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Final

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[1] Alt.

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Custom bikini by Perry Meek.

1. Dante's Inferno concept by artist, Kathleen Hoelck (Elle's friend).

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Outfit by Gareth Pugh.

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Shirt by Saint Laurent and sunglasses by Tom Ford.

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• Agency: VCCP
• Director: David Wilson
• Production Companies: Good Company & Colonel Blimp
• Producer: Brian Welsh at Good Campany
• Executive producer: Tamsin Glasson at Colonel Blimp
• Photographer: Elle Muliarchyk
• Media agency: ZenithOptimedia
• Media planner: Charlotte Clayton
• VCCP personnel
  • Art Directior: Rachel Robinson
  • Copywriter: Stephania Silveira
  • Agency Producer: Olly Calverley
  • Creative Director: Darren Bailes
  • Planner: Sophie Kerbegian
• Finish personnel
  • Colour Grading: Paul Harrison
  • VFX Supervisor: Steve Murgatroyd
  • Lead Flame: Steve Murgatroyd
  • Flame: Jason Watts, Judy Roberts, Andy Copping
  • Lead 3D: Harin Hirani
  • Nuke: Catarina Ferreira
  • Post Producer: Cheryl Payne
• Editor: Darren Baldwin at Final Cut
• Audio: 750mph

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