The iHeartRadio Much Music Video Awards were a Canadian annual awards show broadcast annually on Much from 1990 to 2018, and Fuse from 2010 to 2013 that honoured the year's best music videos.
Originally debuting in 1990 as the Canadian Music Video Awards, the awards were renamed in 1995 to the MuchMusic Video Awards. In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia. The show's full name was officially dropped in 2018. The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.
2009 MuchMusic Video Awards
Pre-MMVA Party
On June 19, 2009, Lady Gaga with her dancers and Perez Hilton attended the Pre-MMVA Party hosted by INK Entertainment in Toronto.
- Outfit by Ara Jo, sunglasses by Alpina, shoes by Cesare Paciotti for Ohne Titel.
Rehearsals
On June 20, 2009, Gaga arrived at the MMVA rehearsals in the morning and spent the day rehearsing.
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- Jacket by Vava Dudu, sunglasses by Balenciaga, shoes by Cesare Paciotti for Ohne Titel.
- Leggings by Mark and Estel shoes by Ellie customized by Pink Cobra.
Award show
The 2009 MuchMusic Video Awards were held in Toronto, Ontario, Canada at MuchMusic's headquarters on June 21, 2009 . Along with the MuchMusic VJ's, on April 16, 2009, it was confirmed on the MuchMusic website that the Jonas Brothers would co-host the show. The show featured performances by The Black Eyed Peas, Billy Talent, Lady Gaga, Jonas Brothers, Alexisonfire, Kelly Clarkson and others.
Lady Gaga had a total of 2 nominations that night. Her nominations were: "International Video of the Year (Artist)" and "People's Choice: Favorite International Video" for her video "Poker Face". Gaga has won one awards for International Video of the Year (Artist).
Performance
Lady Gaga performed a medley of "LoveGame" and "Poker Face". This was a high octane performance, which began with her on a subway train. She sang a reworked version of "LoveGame", and then switched over to "Poker Face", which had a theatrical flair to it. She was accompanied by many dancers and she debuted her Pyro-Bra at the end of this performance. According to the Book of Gaga and Gaga's Life In Looks video for Vogue, her outfit during this performance got stolen.
Additional note
- The arrangement for "LoveGame" was eventually utilized a year later for the arena version of The Monster Ball Tour.
- Setlist
- "LoveGame"
- "Poker Face"
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- Custom bodysuit, hood and gloves by Muto-Little Costumes x Haus of Gaga, custom pyro bra by Tom Talmon Studio, and boots by Ellie customized by Pink Cobra.
Best International Artist Video
Lady Gaga won the award for Best International Artist Video for her video. "Poker Face".
- Custom dress by Haus of Gaga and booties by Raphael Young.
Backstage
Press Room
Lady Gaga posed with her award in the press room after the award show.
Gift Lounge
Lady Gaga went to the MMVA Gift Lounge with Perez Hilton after the award show.
- Leggings by LaQuan Smith, bra by Marlies Dekkers, and sunglasses by Ray-Ban.
After Party
Lady Gaga attended the MMVA after party with Perez Hilton after the award show.
- Sunglasses by Oliver Goldsmith.
2010 MuchMusic Video Awards
The 2010 MuchMusic Video Awards were held in Toronto, Canada at MuchMusic's headquarters on June 20, 2010. Along with the MuchMusic VJ's, it was confirmed on the MuchMusic website that Miley Cyrus will co-host the show. Lady Gaga had a total of 2 nominations that night. Her nominations were: "International Video of the Year (Artist)" and "People's Choice: Favourite International Video" for her video "Telephone" featuring Beyoncé.
2011 MuchMusic Video Awards
Rehearsals
On June 18, 2011 Gaga arrived at the MMVA rehearsals in the morning and spent the day rehearsing.
Award show
The 2011 MuchMusic Video Awards was held in Toronto, Ontario, Canada at MuchMusic's headquarters on June 19, 2011. The awards were aired on MuchMusic, CP24, E!, MuchHD and Fuse. Along with the MuchMusic VJ's, it was confirmed on the MuchMusic website that Selena Gomez will host the show. Lady Gaga and Justin Bieber tied for the most awards won with 2 each.
Lady Gaga had a total of 3 nominations that night. Her nominations were: "International Video of the Year (Artist)" for her video "Judas", "People's Choice: Favorite International Video" for her video "Born This Way" and "MuchMusic.com: Most Watched Video of the Year" for her video "Alejandro". Gaga has won 2 awards International Video of the Year and Favorite International Video.
Performance
Lady Gaga performed at the 2011 MuchMusic Video Awards. She opened and closed the show with "The Edge of Glory" and "Born This Way" respectively.
- Setlist
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- Custom catsuit by Versace and customized boots by Pleaser.
- Custom coat and cap by Nicolas Putvinski x Izquierdo Studio.
- Blazer by Versace.
- Pants by Versace.
- Personnel — Hair by Frederic Aspiras, makeup by Tara Savelo, fashion direction by Nicola Formichetti, choreography by Laurieann Gibson, art direction by Marla Weinhoff,
- Dancers — Asiel Hardison, Montana Efaw, Ian McKenzie, Michael Silas, Amanda Balen, Mark Kanemura, Victor Rojas, Molly d'Amour-Goslin
- Band — Lanar Brantley (Bass), Brockett Parsons (Keyboard), George McCurdy (Drums), Kareem Devlin Byrne and Ricky Tillo (Guitars)
International Video of the Year
Lady Gaga won the award for Best International Artist Video for her video "Judas".
- Trench coat jacket, top, pants, and sunglasses by Versace, custom boots by Noritaka Tatehana, and ring by Cartier.
Favorite International Video
Lady Gaga won the award for People's Choice: Favorite International Video for her video "Born This Way".
- Dress by Versace and custom boots by Noritaka Tatehana.
Backstage
Press room
Lady Gaga posed with her award in the press room after the award show, and she gave 2 interviews, for Much Music and eTalk.
- Blazer, pants, and sunglasses by Versace, custom boots by Noritaka Tatehana, and gloves by Mugler.
2012 MuchMusic Video Awards
The 2012 MuchMusic Video Awards were held on June 17, 2012 at MuchMusic's headquarters in Toronto, Canada. The award show was co-hosted by LMFAO. Lady Gaga had a total of one nominations that night "International Video of the Year (Artist)" for her video Marry the Night".
2017 iHeartRadio MuchMusic Video Awards
Held on June 18, 2017, outside 299 Queen Street West in Toronto, Canada. It was hosted by Joe Jonas and Alessia Cara. Initial announcements were made on April 26, 2017. This is the final ceremony to be held in June and on Father's Day. Gaga had a total of one nomination that night for "Most Buzzworthy International Artist or Group".
Awards and nominations
| Year | Nominated work | Category | Result |
|---|---|---|---|
| 2009 | "Poker Face" | International Video of the Year (Artist) | Won |
| People's Choice: Favorite International Video | Nominated | ||
| 2010 | "Telephone" (featuring Beyoncé) | International Video of the Year (Artist) | Nominated |
| People's Choice: Favourite International Video | Nominated | ||
| 2011 | "Judas" | International Video of the Year (Artist) | Won |
| "Born This Way" | People's Choice: Favorite International Video | Won | |
| "Alejandro" | MuchMusic.com: Most Watched Video of the Year | Nominated | |
| 2012 | "Marry the Night" | International Video of the Year (Artist) | Nominated |
| 2017 | Lady Gaga | Most Buzzworthy International Artist or Group | Nominated |
