Max Mara is an Italian fashion house belonging to the group of companies under the Max Mara Fashion Group holding. Achille Maramotti (7 January 1927 – 12 January 2005) began designing couture clothing in 1947, but officially established the Max Mara fashion house in 1951. The word "Mara" comes from a diminutive of his surname, while "Max" is a superlative chosen to strengthen the brand's name and give it a more international feel. Maramotti was one of the first men to envision that industrial processes could support the production of high quality designer clothing, in a period in which fashion was imagined solely as an artisanal activity, thus becoming the precursor of the current concept of ready-to-wear.
Fall/Winter 2015 RTW Collection[]
Spring/Summer 2016 RTW Collection[]
![[1]](/wiki/File:Max_Mara_-_Spring-Summer_2016_RTW_Collection_003.jpg "Max Mara - Spring-Summer 2016 RTW Collection 003.jpg (935 KB)")
- Zirlo trousers are pictured. Lady Gaga wore a jumpsuit.
