MUGLER is a fashion house founded by Manfred Thierry Mugler in 1975. Manfred Thierry Mugler was born in Strasbourg, FR (21 December, 1948). He's a photographer, stylist, painter, dancer, stage director, set designer, co-writer and specialist in Art Direction and Perfume. When Nicola Formichetti became the creative director, the brand became simply known as Mugler with a new logo; since 2017, the brand's creative director is Casey Cadwallader. Mugler's creations are mainly seen in the music videos for "Paparazzi" and "Telephone". While Nicola Formichetti's creations under MUGLER are seen in the music video of "Born This Way". Mugler's Origami Dress from 1991 was later recreated by The Haus of Gaga in 2008 and 2010-11 for The Monster Ball Tour.
Blood pumps through Nicola’s veins like perfume and cigarettes. His brain throbs with misfit royalty, glamour as punk survival, attitude as liberation, style as revolution. THIERRY MUGLER has a way with legendary lifestyle and Nicola is just that: Epic Lifestyle, Freakdom, Gorgeous or Die, The “fuck” in future poetry, the street in High-Fashion. Nicola Formichetti is Fashion’s Freedom. I love him, my friend the genius, my collaborator, more than any piece of clothing or closet I possess. But don’t tell him I said that, he’ll die. He picked them all out.
Ready-to-wear (RTW) Collections
Fall/Winter 2011: "Anatomy of Change"
The women's ready to wear collection is a part of the Winter/Fall 2012 line. In the runway show that took place on March 2, 2011, Lady Gaga made her runway model debut. Gaga was the musical director for the show, where she previewed a track from Born This Way called "Government Hooker".
Lady Gaga asked DJ White Shadow to make the megamix for the show. Nicola wanted to include "Born This Way", as the meaning of the song was perfect for the show. Gaga was a bit reluctant as the song was already "mainstream".
- "Scheiße" (Mugler Mix by DJ White Shadow)
- "Government Hooker" (Mugler Mix by DJ White Shadow)
- "Born This Way" (Album + DJ White Shadow Remix)
Spring/Summer 2012In Fall 2011, Inez and Vinoodh shot a video of Lady Gaga for the Mugler Spring and Summer 2012 Womenswear collection. The video premiered at the Mugler fashion show in Paris on September 28, 2011.
In the video, titled "Director's Cut MUGLER S/S 12 Runway feat. Lady GaGa", Gaga appears emphasizing "Don't fuck with a Mugler Woman".
- [A] ^aCustom made by Mugler, based off of the Spring/Summer 2012 collection.
Haute Couture (HC) Collections
Fall/Winter 2011 "Anatomy of Change"
The men's ready to wear collection is a part of the Winter/Fall 2012 line. The runway show took place on January 19, 2011. Lady Gaga was the musical director for the show, where she remixed and previewed a track from Born This Way called "Scheiße". The promotional model and star of the fashion film by Mariano Vivanco that was used as a backdrop was Rick "Zombie Boy" Genest, who later appeared in the music video for "Born This Way".
- Gaga wore a customized version.
- Molded leather bodice
- Latex outfit and hat
- "Alien" sunglasses made by Nasir Mazhar
- Outfit made by Atsuko Kudo
- Nicola Formichetti's Blog: Lady Gaga and Beyonce wear outfits by Thierry Mugler for the Telephone music video