Lobster Eye is a creative direction studio based in London, created in 2016 by Ruth Hogben and Andrea Gelardin on the key principles of "innovation and excellence" who's goal is to "portray women as powerful human beings". Both Hogben and Gelardin previously worked with Nick Knight and SHOWstudio. Lobster Eye worked as the primary creative director for Lady Gaga's fifth studio album Joanne.
- Working on behalf of client Lady Gaga, within less than a year the studio has rapidly re-established the visual codes associated with one of the world's most popular recording artists, producing a string of incendiary live appearances...
Works with Lady Gaga
Live Performances
Lobster Eye was responsible for the creative direction of Lady Gaga's performance in 2016-2017, including stage and outfit design.
.jpg "Lady Gaga Performing Million Reasons Live On The X Factor UK 2016 (3).jpg (2.59 MB)")
Perfect Illusion
- Main article: Perfect Illusion
Lobster Eye directed the video for "Perfect Illusion" on August 29-30, 2016 filmed in the California desert outside of Los Angeles.
Media use
Super Bowl
- Main article: Super Bowl
April 4, 2017
- Lady Gaga wears an outfit by Faustine Steinmetz, boots by Balenciaga, and earrings by Alexis Bittar.
Media use
Coachella
- Main article: Coachella Valley Music and Arts Festival
Lobster Eye was responsible for the creative direction of Lady Gaga's headlining set at Coachella in April of 2017, including stage design, photography, and film. Several interludes and an intro were filmed for the set, including visuals for "The Cure".
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![[1]](/wiki/File:Lobster_Eye_Coachella_008.jpg "Lobster Eye Coachella 008.jpg (763 KB)")
![[2]](/wiki/File:Lobster_Eye_Coachella_012.jpg "Lobster Eye Coachella 012.jpg (134 KB)")
- Lady Gaga wears pumps by Manolo Blahnik.
- Lady Gaga wears a bodysuit by Cosabella.
April 4, 2017
- Lady Gaga wears an earring by Alan Crocetti.
April 5, 2017
![[1]](/wiki/File:Lobster_Eye_Coachella_002.jpg "Lobster Eye Coachella 002.jpg (9.55 MB)")
![[2]](/wiki/File:Lobster_Eye_Coachella_004.jpg "Lobster Eye Coachella 004.jpg (9.77 MB)")
- Lady Gaga wears
- Lady Gaga wears a crop top by ASOS from The Ruby Fashion Library, chaps and briefs by Christian Cowan, boots by Balenciaga, sunglasses by Hood by Air x Gentle Monster, and a choker by Mordekai.
Merchandise
Lobster Eye created the design of merchandise for Joanne album, Coachella performance, Joanne World Tour and Urban Outfitters exclusive collection Gaga•UO•Joanne.
Joanne World Tour
- Main article: Joanne World Tour
Lobster Eye, in collaboration with Gaga herself, was responsible for the branding and design of merchandise for the Joanne World Tour, as well as various interludes that were filmed for use during the tour.
- Lobster Eye's Instagram campaign
Interludes
Media use
July 25, 2018
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- Lady Gaga wears a dress by Givenchy, pumps by Manolo Blahnik, and four watches by Tudor.
- Lady Gaga wears a dress and a shirt by Marc Jacobs, boots by Pleaser, and a necklace by Hearts On Fire.
- Lady Gaga wears a dress by Christopher Kane, boots by Pleaser, a beret by Eric Javits, and a necklace and two bracelets (designed by Elsa Peretti) by Tiffany & Co..
