7-4-13 LittleMonsters 001 Profile Picture[1]

7-4-13 LittleMonsters 001 Icon ARTPOP[2]

7-12-13 001 Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community -- "the auras". Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition.

Exploring Gaga's existence as a cultural interface, the user will share in the 'adrenaline of fame' as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our "BIG BANG!" On this day HAUS OF GAGA venges with forte to bring the music industry into a new age; an age where art drives pop, and the artist once again is in control of the 'icon.'

In turn, the album ARTPOP musically mirrors Gaga's creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey. The result, a "rage" of electronic passion and fury, defining each artistic process from beginning to end, ARTPOP could mean anything. But for her, this is a celebration of obsession. And on November 10, she will host an evening of artRave exhibiting Haus of Gaga's projects as well as collaborations with

Inez & Vinoodh, Robert Wilson, Marina Abramovic, Jeff Koons

HOG Post by Haus of Gaga[3]

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7-4-13 LittleMonsters 001 ARTPOP as they pry the single from my bleeding fingers. its a scary thing to revisit those things underneath, the pain in your past. but all I found was raw passion. I thought I was destroyed inside. im just ready to fight. start the music.[4]

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7-4-13 LittleMonsters 001 MASTERMIND INK with Steve Bennett and Randy Candy. CHI[5]

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7-4-13 LittleMonsters 001 Documented this album/app ARTPOP project in a series of notes and books, with visual ideas and sketches throughout. i take this book everywhere.[6]

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It's official! Gaga returns to the stage at the 2013 MTV Video Music Awards on August 25th for the world premiere performance of the first single from ARTPOP! #ARTPOP #VMAS

7-4-13 LittleMonsters 001 TechHaus[8]

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7-4-13 LittleMonsters 001 Mars with Marina[9]

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7-4-13 LittleMonsters 001 Due to public anticipation, ITUNES will now offer a pre-order for ARTPOP album/app on AUG 19, the same day you can purchase my new single 'Applause'[10]

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7-4-13 LittleMonsters 001 Artwork for single 'Applause' in HQ Photography Inez + Vinoodh[11]

Applause cover


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