The Chromatica era refers to the album cycle for Chromatica. The album was firstly intended to be released on April 10, 2020, but was delayed to May 29, 2020 date due to the 2019–20 coronavirus pandemic. The era began in February of 2020 when Gaga announced the release of "Stupid Love" after the song was originally leaked in January of 2020.
On February 25, 2020, Lady Gaga teased her new single "Stupid Love" via Twitter and a billboard in Los Angeles, California. A music video for the song was released the same day the song was released. The following week, Gaga announced that her new album, Chromatica, would be coming on April 10th, but later she revealed it was going to be delayed to May 29th. On May 22nd, the single "Rain On Me" with Ariana Grande was released before the album was officially released on May 29th to critical acclaim. In June, a small party in collaboration with Paper magazine was hosted over Zoom in response to the COVID-19 pandemic.