Inez and Vinoodh

Inez van Lamsweerde (born 25 September 1963, Amsterdam, Netherlands) & Vinoodh Matadin (born 29 September 1961, Amsterdam, Netherlands) are a Dutch fashion photographer duo well known for their work for fashion magazines, advertising campaigns, and for their independent art work.

March 25, 2011

Date	March 25, 2011
Location	MG Studios in Las Vegas
Camera	EOS-1Ds Mark III by Canon
Photo assistant	Barton Jahncke
Studio manager	Marc Kroop
Fashion editor	Nicola Formichetti at Haus of Gaga
Stylist assistant	Brandon Maxwell
Hair stylist	Christiaan (using Kiehl's Grooming Aid)
Hair assistant	Ramsell Martinez
Makeup artist	Peter Philips (Art + Commerce) using Chanel Makeup
Lighting technician	Jodokus Driessen
Digital technician	Brian Anderson
Production	Lisa Grezo (GE Projects)
Production assistant	Kat Tolentino
Equipment rental	Smashbox Photo Rentals (Los Angeles)

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Lady Gaga wears an outfit, and the "Alien" fragrance by Thierry Mugler.

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Lady Gaga wears an outfit by Mugler, masks designed by Peter Philips and made by Montex Paris, and a studded collar and cuff were Nicola's own.

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Lady Gaga wears masks designed by Peter Philips and made by Montex Paris.

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Lady_Gaga_-_V_Magazine_Asia_Photoshoot_(Video)

V Magazine Asia Photoshoot
Director	Inez and Vinoodh
Editing	Otto Arsenault
Music	"Born This Way" (Bollywood Remix)

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July 21, 2011

Date	July 21, 2011
Location	Springfield in Nebraska
Models	Bride, Jo Calderone and Nymph
Camera	EOS-1Ds Mark III by Canon
Make up artist	Val Garland
Hair stylist	Frederic Aspiras at Haus of Gaga
Nails	Marian Newman
Fashion Director	Nicola Formichetti at Haus of Gaga
Stylists	Brandon Maxwell and Anna Trevelyan

7-2x-11 Inez and Vinoodh Yoü and I Nymph 002

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Lady Gaga wears pants and a brooch by Chanel, a jacket by Saint Laurent, heels by Pleaser, sunglasses by France Look, a hat by Philip Treacy, and a metal armour by Millennium FX.

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Jo Calderone wears briefs by Hanes, an outfit by Dior Homme, and boots by Chanel.

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Lady Gaga wears a custom dress by Hussein Chalayan, and shoes by American Ballet Theatre.

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Album and Single artworks

Promos only

Magazines

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On September 1, 2011, Gaga announced on her Twitter account that she had shot five "fashion films" related to the music video of the song, with Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin. After the tweet, Gaga released the first video, titled "Haus of Ü Featuring Nymph".

"We built a studio in a pig sty and worked for three days with her constantly coming off set to us and filming with us and taking pictures. What's incredible in there is that this is Gaga, as herself in the character that she is, related to the 'Yoü and I' video, and it's purely her." They went on to explain of Gaga: "She asked us to make these videos as a bridge between fashion and rock and roll, and since both are kind of equally important for her as an inspiration and starting point. So, she really said to us, 'Do your thing, what you would do in fashion context,' let's say, but relate it to the characters that she is in the 'Yoü and I' video."

Directed — Inez and Vinoodh
2nd assistant camera (AC), sound technician — Derek Nelson
Creative direction — Lady Gaga
Fashion direction — Nicola Formichetti
Cinematography — Todd Heater
Lighting technician — Jodokus Driessen
Editing — Otto Arsenault

Featuring Nymph

Released on September 1, 2011

Featuring Bride

Featuring Jo

Released on February 3, 2012

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This particular photoshoot is instead a series of photoshoots that happened after each scene of the music video for "Yoü and I" was shot in a studio built inside of a pig sty.

On October 17, 2012, Inez revealed that they agreed with Gaga that the published photographs would be only in "gorgeous black and white". The only exception to their artistic vision was two photographs used on the cover of "Visionaire" in 2011.

July 22, 2011

Date	July 22, 2011
Location	Springfield in Nebraska
Models	Yüyi, Barn Hooker and Mother
Camera	EOS-1Ds Mark III by Canon
Make up artist	Val Garland
Hair stylist	Frederic Aspiras at Haus of Gaga
Nails	Marian Newman
Fashion Director	Nicola Formichetti at Haus of Gaga
Stylists	Brandon Maxwell and Anna Trevelyan

7-22-11 Inez and Vinoodh Yoü and I 005-final

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Lady Gaga wears sunglasses by Chanel in a tail by Millenium FX.

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Lady Gaga wears an harness by Zana Bayne, and shoes by Pleaser.

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Lady Gaga wears a dress by Norma Kamali, and a veil by Perry Meek for Haus of Gaga.

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On September 1, 2011, Gaga announced on her Twitter account that she had shot five "fashion films" related to the music video of the song, with Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin. After the tweet, Gaga released the first video, titled "Haus of Ü Featuring Nymph".

"We built a studio in a pig sty and worked for three days with her constantly coming off set to us and filming with us and taking pictures. What's incredible in there is that this is Gaga, as herself in the character that she is, related to the 'Yoü and I' video, and it's purely her." They went on to explain of Gaga: "She asked us to make these videos as a bridge between fashion and rock and roll, and since both are kind of equally important for her as an inspiration and starting point. So, she really said to us, 'Do your thing, what you would do in fashion context,' let's say, but relate it to the characters that she is in the 'Yoü and I' video."

Directed — Inez and Vinoodh
2nd assistant camera (AC), sound technician — Derek Nelson
Creative direction — Lady Gaga
Fashion direction — Nicola Formichetti
Cinematography — Todd Heater
Lighting technician — Jodokus Driessen
Editing — Otto Arsenault

Featuring Yüyi

Featuring Barn Hooker and Mother

Released August 15, 2012

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August 18, 2011

Date	August 18, 2011
Location	Pier59 Digital Studios in Stage C, New York City
Fashion director	Nicola Formichetti at Haus of Gaga
Hair stylist	Christiaan Houtenbos
Make up artist	James Kaliardos
Manicurist	Deborah Lippmann

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The film was shown during the Mugler Spring/Summer 2012 ready-to-wear (rtw) show in Paris.

"Sometimes, my heart sometimes feel so black. In the dunes of the sand. And other days my heart feels like rainbows. MUGLER, MUGLER, Amen. Jesus is the new black. I am a MUGLER woman. I am quiet, I am strong, Amen. Amen. Fan of MUGLER, MUGLER, Gaga. I am a MUGLER woman don't fuck with me, don't fuck with MUGLER, don't f-f... don't fuck with a MUGLER woman. MUGLER, Paris, I Am Paris, We are Paris. Do not anger MUGLER woman she will eat you. Fan of MUGLER, will eat you. I will eat you. MUGLER. Amen. Jesus is the new black. I am MUGLER woman, I am quiet, I am strong, Amen. Welcome to Paris, it's Fashion Week, we are Paris."

LADY_GAGA_MUGLER_SPRING_SUMMER_2012_(Director's_Cut)_Inez_Van_Lamsweerde_&_Vinoodh_Matadin

Music	Black Jesus † Amen Fashion (Mugler Remix) by DJ White Shadow
Cinematography	David Devlin
Assistant camera	Derek Nelson
Ligting technician	Jodokus Driessen
Edit & color	Alex Arce (DTouch NYC)
Assistant editor	Thomas Gifford
Post Production	DTouch NYC
Digital content and marketing agency	Moving Image & Content
Exexcutive Producers	Two Hustlers & the CollectiveShift

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Lady Gaga wears stockings by Falke, necklaces by Rodrigo Otazu, heels by Christian Louboutin, and sunglasses by Frame France.

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Lady Gaga wears a custom crystal incisive teeth by Rodrigo Otazu.

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July 1, 2013

Date	July 1, 2013
Location	Steiner Studios, Brooklyn, NY
Camera	EOS 5D Mark III by Canon
Photo assistant	Joe Hume of VLM Studio
Studio manager	Marc Kroop of VLM Studio
Production	Gabe Hill and Roger Dong of GE Projects Brenda Brown for The Collective Shift
Gaga management	Troy Carter, Bobby Campbell, Lane Bentley (Atom Factory)
Fashion director	Brandon Maxwell at Haus of Gaga
Stylist assistants	Hayley Pisaturo and Sandra Amador for Brandon Maxwell Studio
Creative movement director	Stephen Galloway for The Collective Shift
Choreography	Richard Jackson at Haus of Gaga
Hair stylist	Shay Ashual for Tim Howard Management
Hair assistants	Sean Mikel and Tony Kelley
Makeup artist	Yadim for Art Partner
Makeup assistants	Mondo Leon and Kanako Takase
Manicurist	Jin Soon Choi for JINsoon (Jed Root Inc.)
Tailor	Malisa Masala at In-House Atelier
Lighting director	Jodokus Driessen of VLM Studio
Digital technician	Brian Anderson of VLM Studio
Print producer	Jeff Lepine of VLM Studio
Retouching	Stereohorse
Catering	Smile To Go
Special thanks	Giuliano Argenziano, Allison Brainard, Sidney Russell of ABRAMOVIC LLC

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Custom suit by Giorgio Armani, thong by Calvin Klein, boots by Alaïa.

On her eyes: Giorgio Armani Smooth Silk eye pencil # 4, on her cheeks: Giorgio Armani Sheer Blush # 4 and on her lips: Giorgio Armani Rouge Ecstasy # 401.

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Custom blouse by Balenciaga and boots by Alaïa.

On her eyes: Estée Lauder pure color eye shadow in nude fresco, on her lips: Estée Lauder pure color high intensity lip lacquer in peach glass, on her brows: Estée Lauder automatic brow pencil duo in soft blonde and on her face: Estée Lauder double wear stay-in-place makeup in nude ivory.

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Custom blazer and jeans by Saint Laurent, tank top by Calvin Klein, and boots by Alaïa.

On her face: Yves Saint Laurent Youth Liberator Serum Foundation B 30, on her eyes: YSL eyeliner Effet Faux Cils # 1 and on her lips: YSL rouge pur Couture # 51 Corail Urbain.

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Custom dress by Versace and boots by Alaïa.

On her face: M·A·C Cosmetics Pigment in old gold, on her eyes: M.A.C Cosmetics Extreme Dimension lash and on her lips: M.A.C Cosmetics Sheen Supreme lipstick in Can’t Get Enough.

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Magazines

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July 2, 2013

Date	July 2, 2013
Location	Steiner Studios, Brooklyn, NY
Photography Camera	EOS 5D Mark III by Canon
Cinematography Camera	Red 6K by Epic Dragon
Fashion director	Brandon Maxwell at Haus of Gaga
Hair stylist	Frederic Aspiras at Haus of Gaga
Make up artist	Yadim
Manicurist	Jin Soon Choi