
Inez van Lamsweerde (born 25 September 1963, Amsterdam, Netherlands) & Vinoodh Matadin (born 29 September 1961, Amsterdam, Netherlands) are a Dutch fashion photographer duo well known for their work for fashion magazines, advertising campaigns, and for their independent art work.
2011
March 25
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- Lady Gaga wears an outfit by Mugler, masks designed by Peter Philips and made by Montex Paris, and a studded collar and cuff were Nicola's own.
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July 21
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- Lady Gaga wears pants and a brooch by Chanel, a jacket by Saint Laurent, heels by Pleaser, sunglasses by France Look, a hat by Philip Treacy, and a metal armour by Millennium FX.
- Album and Single artworks
- Promos only
- Magazines
On September 1, 2011, Gaga announced on her Twitter account that she had shot five "fashion films" related to the music video of the song, with Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin. After the tweet, Gaga released the first video, titled "Haus of Ć Featuring Nymph".
- "We built a studio in a pig sty and worked for three days with her constantly coming off set to us and filming with us and taking pictures. What's incredible in there is that this is Gaga, as herself in the character that she is, related to the 'Yoü and I' video, and it's purely her." They went on to explain of Gaga: "She asked us to make these videos as a bridge between fashion and rock and roll, and since both are kind of equally important for her as an inspiration and starting point. So, she really said to us, 'Do your thing, what you would do in fashion context,' let's say, but relate it to the characters that she is in the 'Yoü and I' video."
- Directed ā Inez and Vinoodh
- 2nd assistant camera (AC), sound technician ā Derek Nelson
- Creative direction ā Lady Gaga
- Fashion direction ā Nicola Formichetti
- Cinematography ā Todd Heater
- Lighting technician ā Jodokus Driessen
- Editing ā Otto Arsenault
Featuring Nymph
- Released on September 1, 2011
Featuring Bride
Featuring Jo
- Released on February 3, 2012
This particular photoshoot is instead a series of photoshoots that happened after each scene of the music video for "Yoü and I" was shot in a studio built inside of a pig sty.
On October 17, 2012, Inez revealed that they agreed with Gaga that the published photographs would be only in "gorgeous black and white". The only exception to their artistic vision was two photographs used on the cover of "Visionaire" in 2011.
July 22
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On September 1, 2011, Gaga announced on her Twitter account that she had shot five "fashion films" related to the music video of the song, with Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin. After the tweet, Gaga released the first video, titled "Haus of Ć Featuring Nymph".
- "We built a studio in a pig sty and worked for three days with her constantly coming off set to us and filming with us and taking pictures. What's incredible in there is that this is Gaga, as herself in the character that she is, related to the 'Yoü and I' video, and it's purely her." They went on to explain of Gaga: "She asked us to make these videos as a bridge between fashion and rock and roll, and since both are kind of equally important for her as an inspiration and starting point. So, she really said to us, 'Do your thing, what you would do in fashion context,' let's say, but relate it to the characters that she is in the 'Yoü and I' video."
- Directed ā Inez and Vinoodh
- 2nd assistant camera (AC), sound technician ā Derek Nelson
- Creative direction ā Lady Gaga
- Fashion direction ā Nicola Formichetti
- Cinematography ā Todd Heater
- Lighting technician ā Jodokus Driessen
- Editing ā Otto Arsenault
Featuring Yüyi
Featuring Barn Hooker and Mother
- Released August 15, 2012
August 18
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- Lady Gaga wears stockings by Falke, necklaces by Rodrigo Otazu, heels by Christian Louboutin, and sunglasses by Frame France.
The film was shown during the Mugler Spring/Summer 2012 ready-to-wear (rtw) show in Paris.
- "Sometimes, my heart sometimes feel so black. In the dunes of the sand. And other days my heart feels like rainbows. MUGLER, MUGLER, Amen. Jesus is the new black. I am a MUGLER woman. I am quiet, I am strong, Amen. Amen. Fan of MUGLER, MUGLER, Gaga. I am a MUGLER woman don't fuck with me, don't fuck with MUGLER, don't f-f... don't fuck with a MUGLER woman. MUGLER, Paris, I Am Paris, We are Paris. Do not anger MUGLER woman she will eat you. Fan of MUGLER, will eat you. I will eat you. MUGLER. Amen. Jesus is the new black. I am MUGLER woman, I am quiet, I am strong, Amen. Welcome to Paris, it's Fashion Week, we are Paris."
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2013
July 1
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- Custom suit by Giorgio Armani, thong by Calvin Klein, boots by AlaĆÆa.
- On her eyes: Giorgio Armani Smooth Silk eye pencil # 4, on her cheeks: Giorgio Armani Sheer Blush # 4 and on her lips: Giorgio Armani Rouge Ecstasy # 401.
- Custom blouse by Balenciaga and boots by AlaĆÆa.
- On her eyes: EstƩe Lauder pure color eye shadow in nude fresco, on her lips: EstƩe Lauder pure color high intensity lip lacquer in peach glass, on her brows: EstƩe Lauder automatic brow pencil duo in soft blonde and on her face: EstƩe Lauder double wear stay-in-place makeup in nude ivory.
- Custom blazer and jeans by Saint Laurent, tank top by Calvin Klein, and boots by AlaĆÆa.
- On her face: Yves Saint Laurent Youth Liberator Serum Foundation B 30, on her eyes: YSL eyeliner Effet Faux Cils # 1 and on her lips: YSL rouge pur Couture # 51 Corail Urbain.
- Custom dress by Versace and boots by AlaĆÆa.
- On her face: MĀ·AĀ·C Cosmetics Pigment in old gold, on her eyes: M.A.C Cosmetics Extreme Dimension lash and on her lips: M.A.C Cosmetics Sheen Supreme lipstick in Canāt Get Enough.
July 2
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- Platforms by Omar Angel Perez, and visor by Technical Plastic Corp. and vintage prosthetic arm prop from Early Halloween.
- Jacket by Thom Browne, heels by Masaya Kushino for SOMARTA, hat by KSENIASCHNAIDER, and bracelet by Gilding Primal Instinct.
- Jacket by Rex Lo, sandals by Cassandra Verity Green, and custom eye mask by Rodrigo Otazu.
- Sunglasses by Ray-Ban.
- Windsuit by Issey Miyake from Resurrection Vintage, sunglasses by h0les, vintage earring by House of Lavande used as lens for sunglasses.
- Sunglasses by Coco & Breezy.
- Jumper and trousers by HeeWon Park, boots by Pleaser, and a custom headpiece by Jacob Roanhaus.
- Goggles by h0les.
- Cap veil, harness, sleeves, garter shorts and stole by Louise Leconte, boots by Pleaser, and custom wig by Haus of Gaga.
ARTPOP FOOTAGE
The video was posted on July 20, 2013 on Youtube and was published in an article for V Magazine on July 22, 2013 with the following note: "We know you have questions, and we have answers... but, you'll have to wait for them. For now, gaze upon the beauty that is Gaga in this ARTPOP leak. Listen closely: you can hear it in her voice that she's just as impatient as you are for more to come, and it will, and it will SLAY. Patience, Little Monsters!"
LADY GAGA IS OVER
On August 12, 2013, Lady Gaga posted a short film by the Haus of Gaga. This video was filmed during the ARTPOP photoshoot in collaboration with Inez and Vinoodh . In video, Gaga is seen with a clear mask on her face, which she pulls plastic away from and stares at the camera with various looks. The purpose of the video was to address the criticisms Gaga faced after the Born This Way era, with insults such as "flop" and "she's over". The video was also used to promote Applause, the lead single from ARTPOP.
AN ARTPOP FILM STARRING LADY GAGA
On November 20th, 2013, Lady Gaga posted a short fashion film, shot by Inez and Vinoodh as well as the Haus of Gaga. This video was filmed during the ARTPOP. In the video, Gaga is seen in various sets and outfits, some of which include the motherboard chair, and the prosthetic arm, as well as new and unseen sets. The video was first debuted at the artRave in Brooklyn, New York, on November 10th, 2013.
According to MTV, a lot the performance in the video seems to be inspired by her friendship with performance artist Marina AbramoviÄ, who worked closely with Gaga for ARTPOP. The video brings to life many of the album's concepts. About teaching Lady Gaga her philosophies on performance art AbramoviÄ told MTV News the following:
| ā | You know it was wonderful because she's a good student and she really like to learn and she's very open to art and she also gives credits to artists, which is very generous. And I think it's a completely new collaboration of artist and pop musicians. Before everyone would stay in his own category, but we're in the 21st century, we have to blur the borders. And I think it's so important to go into each other's area and learn from each other and that is what's happening. | ā |
āMarina AbramoviÄ on MTV News | ||
- Social media promotional pictures
- Album and Single artworks
- Magazines
- Promos only
July 17
- Main article: music video for "Applause"
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- Lady Gaga wears a custom bra, panties, gloves, a neckpiece and ankles pieces by Jean-Charles de Castelbajac.
- Lady Gaga wears a gown by John Galliano, a custom body chain by Mathieu Mirano, a necklace worn as headpiece by Maison Halaby, and a custom oversized leg by Marla Weinhoff.
2014
February 20
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- Lady Gaga wears a robe from her grandmother, a necklace and a bangle by Ten Thousand Things x Inez and Vinoodh, and boots by Miu Miu.
- Lady Gaga wears jeans by Levi's, a top by Ralph Lauren, a Maxwell's kimono from Dog, boots by Saint Laurent, rings by Ten Thousand Things x Inez and Vinoodh, and a hat by Eric Javits.
- Lady Gaga wears a jumpsuit by Emilio Pucci, and earrings and rings by Ten Thousand Things x Inez and Vinoodh.
- Lady Gaga wears a gown by ChloƩ, boots by Miu Miu, and a bangle by Ten Thousand Things x Inez and Vinoodh.
- Lady Gaga wears a jumpsuit by Emilio Pucci, a kimono from New York Vintage, boots by Hedi Slimane for Saint Laurent, and a bangle and rings by Ten Thousand Things x Inez and Vinoodh.
- Lady Gaga wears a dress by Armani, a kimono by Michaele Vollbracht, boots by Miu Miu, and rings by Ten Thousand Things x Inez and Vinoodh.
- Lady Gaga wears trousers by Givenchy, a bra by Fleur du Mal, boots by Saint Laurent, and a cape by Valentino.
2015
February
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A Promotional Video was posted by Lady Gaga on Twitter on the same day that the name of the fifth season of American Horror Story was revealed :
- "Make your reservation now. #GagaAHSHotel"
- 11:30 AM Ā· Feb 25, 2015
American Horror Story Hotel - Season 5 First Teaser Trailer ft. Lady Gaga
November 3-4
- Corset by Rosamosario.
- Top by Alexander Wang and boots by Moda In Pelle.
- Jacket by Saint Laurent, bra and briefs by Rosamosario, belt by Zana Bayne, choker by Wendy Nichol, and boots by Christian Louboutin.
- Blazer by Versus Versace and earrings by Ten Thousand Things x Inez & Vinoodh.
- Dress by Balenciaga, custom turban by Anya Caliendo, custom hat by Philip Treacy, custom headpiece and veil by Brandon Maxwell, earrings by Irene Neuwirth, and choker by Robert Lee Morris.
- Jacket by Gareth Pugh, and bra and briefs by Naja.
November 21
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2016
September 23
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- Capelet by Valentino, bra by La Perla, shorts by Alexander Wang, custom hat by Gladys Tamez, earrings by Gucci, two bangles with Swarovski crystals by Persole, ring by Inez & Vinoodh x Ten Thousand Things, and vintage belts from Early Halloween.
- T-shirt by AG Jeans, skirt by Chanel, hat by Gladys Tamez, earrings and rings by Inez and Vinoodh x Ten Thousand Things, and vintage necklace by Stephen Russell.
- Blouse and boots by Marc Jacobs, shorts by J Brand, tights by Nicolas Messina, hat by Preston & Olivia, earrings by Chopard, ring by Cartier, and brooch by Harry Winston.
2018
June 4
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- Lady Gaga wears a dress by Wolford, a silver bangle by Alexander McQueen, and a black bangle by Roberto Cavalli.
- Lady Gaga wears an outfit by Givenchy, tights by Falke, stilettos by Jimmy Choo, and sunglasses by Alain Mikli.
- NOTE: It is seen that the first photo is heavily photoshopped and Lady Gaga's hairstyle, makeup, and position of her right hand with "ARTPOP" tattoo is pretty similar to photographs by Inez and Vinoodh from this date (especially to photos from Look 1 and 2). It is also seen that the quality of the dress Gaga wears is worse (less sharp) than her body parts, "G A G A" notes tattoo and an earring seem to be photoshopped. Although Gaga wore the same dress in other photos by Raul Romo and Arielle Bobb-Willis, however, her hairstyle was different from the one here.
- Lady Gaga wears a gown and an earring by Valentino.
July 11
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- Posters
- Magazines
June 4
- For more about the Voce Viva print campaign, see Valentino and the remaginated photo from June 4, 2018.
2022
Unknown Date
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Exhibitions
Pretty Much Everything
"Pretty Much Everything" opened at FOAM, Amsterdam in 2010, traveled to Sao Paulo in 2011, and concluded at the Dallas Contemporary, Texas from September 22 to December 23 of 2012. For the Dallas Contemporary showing, new photographs from their shoot with Lady Gaga were included.
- From the Yoü and I shoot, this portrait of Yüyi is Inez's favorite.
Inez & Vinoodh
Hosted at Gagosian Gallery in Paris, France from January 24 to March, 2013 and in Beverly Hills, Ca from July 12 to August 23, 2013.

































































































































































































































































































































































































































































































































































































































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