The last version of the logo since 2019.

Haus Laboratories (also known as Haus Labs) is Lady Gaga's own beauty brand launched in 2019 with the online retail giant Amazon. The collection, which will include kits combining lip gloss, lip liner, and all-over color, launched in September.

Haus Laboratories originally launched in 2012 as a perfume brand in Paris. It was created in association with Coty Inc., a company founded in 1904 known for its cooperation with designers and celebrities for the creation of fragrances. They released their first fragrance together called "Lady Gaga Fame" in 2012 and the second unisex fragrance called "Eau de Gaga" in 2014.

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Fragrances

Partnership with Coty

On November 11, 2010, Coty Inc. officially announced the signing of Lady Gaga to develop and market her first-ever signature fragrance. Bernd Beetz, CEO of Coty, said in a statement:

Lady Gaga’s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers."

Distributed worldwide, it will be managed by Coty Beauty in close collaboration with Lady Gaga, who will be Creative Director and her Haus of Gaga team. Stephen Mormoris, senior vice president of marketing for Coty Beauty says:

The marketing behind Lady Gaga’s fragrance will be unprecedented and groundbreaking. We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Gaga’s overall artistic sensibility.

Lady Gaga Fame

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Main article: "Lady Gaga Fame".

Lady Gaga Fame is the first perfume released by Lady Gaga, launched in August 2012. The fragrance was revealed in a press release on June 14, 2012. The perfume is produced in the Haus Laboratories in Paris. The tagline of the fragrance is "The First Ever Black Eau de Parfum, Fame". Learn more

Eau de Gaga

Main article: "Eau de Gaga".
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Eau de Gaga is the second unisex perfume by Lady Gaga, launched in 2014, through the Haus Laboratories label in association with Coty Inc. The fragrance was revealed via Twitter on August 7, 2014, with the first promotional photo by Steven Klein. Learn more

Beauty line

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On July 9, 2019, Gaga announced on social media that she is launching her own beauty brand, Haus Laboratories, with preorders available starting on July 15, 2019. Haus Laboratories will be the first major beauty brand to launch exclusively on Amazon. The brand draws inspiration from Gaga’s early days as an aspiring singer in lower Manhattan, applying drugstore makeup to form what would become her signature look.

Starting in September, Haus will sell kits combining lip gloss, lip liner, and all-over color, preceded by a two-month marketing blitz that kicked off July 9 with a video shot by Daniel Sannwald, soundtracked to music by Gaga in collaboration with BloodPop, Tchami, and Boys Noize.

The e-commerce giant plans to launch Lady Gaga’s kits simultaneously in nine countries on three continents, including the US, France, and Germany, where customers can take advantage of Amazon’s one-day and two-day shipping. Hundreds of millions of additional customers from Singapore to Brazil will be able to buy the brand through its global store.

Individual Shades
Prime Day launch
Promotional posters

Haus of Collections

Haus of Collections includes nine special collections curated by Gaga herself. Each collection includes:

  • GLAM ATTACK: All-over liquid shimmer powder
    • A highly pigmented, long-wearing all-over color amplifier
  • RIP LIP LINER: A lip liner to die for
    • A creamy, demi-matte, highly pigmented lip pencil
  • LE RIOT LIP GLOSS: An ultra high-shine multidimensional lip gloss

Haus of Goddess

Haus of Goddess collection includes:

  • Glam Attack in Aphrodite — Champagne and Multi-Color Pearl.
  • RIP Lip Liner in Myth — Mid-Tone Neutral Mauve.
  • Le Riot Lip Gloss in Venus — Peachy Pink.

Haus of Rose Bitch

Haus of Rose Bitch collection includes:

  • Glam Attack in Rose Bitch — Soft Mauve with Silver Pearl.
  • RIP Lip Liner in Drag — Mid-Tone Plum.
  • Le Riot Lip Gloss in Entranced — Sheer with Light Pink Pearl.

Haus of Metalhead

Haus of Metalhead collection includes:

  • Glam Attack in Biker — Gunmetal with Silver Pearl.
  • RIP Lip Liner in Ride — Mid-Tone Rose.
  • Le Riot Lip Gloss in Blaze — Rose.

Haus of Chained Ballerina

Haus of Chained Ballerina collection includes:

  • Glam Attack in Chained Ballerina — Deep Black with Multi-Color Pearl.
  • RIP Lip Liner in En Pointe — Peach Neutral.
  • Le Riot Lip Gloss in Corset — Peach Neutral.

Haus of Rockstar

Haus of Rockstar collection includes:

  • Glam Attack in Legend — Yellow Gold Pearl.
  • RIP Lip Liner in Slayer — Deep Burgundy Wine.
  • Le Riot Lip Gloss in Scream — Burgundy Wine.

Haus of Dynasty

Haus of Dynasty collection includes:

  • Glam Attack in Dynasty — Emerald with Multi-Color Pearl.
  • RIP Lip Liner in Rule — Spiced Terracotta.
  • Le Riot Lip Gloss in Attitude — Terracotta with Golden Pearl.

Haus of Angel Baby

Haus of Angel Baby collection includes:

  • Glam Attack in Angel Baby — Pale Pink with Multi-Color Pearl.
  • RIP Lip Liner in Arc — Dusty Rose.
  • Le Riot Lip Gloss in Ethereal — Pink with Reflective Pearl.

Haus of Future Hollywood

Haus of Future Hollywood collection includes:

  • Glam Attack in Flash — Sheer Silver Pearl.
  • RIP Lip Liner in Supermodel — True Red.
  • Le Riot Lip Gloss in Werk — Sheer Bright Red.

Haus of Whiskey

Haus of Whiskey collection includes:

  • Glam Attack in Rye — Dark Brown with Golden Pearl.
  • RIP Lip Liner in Neat — Mahogany Brown.
  • Le Riot Lip Gloss in Chaser — Sheer Mahogany Brown with Golden Pearl.

All-Over Color

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Downtown Punk

Give 'em Heaven

Speed Queen

Eyes

Liquid Eye-Lie-Ner

Punk
Whiskey

Eye Armor Kit

Armor Masque No. 1

Eyeshadow Palettes

Glam Room Palette No. 1: Fame
Stupid Love Eyeshadow Palatte

Risqué Brow & Lash Sparkle Topper

Lips

Le Riot Lip Gloss

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Seductress
Hypocrite
Laced
Floor It
Royalty
Slay Me
Angel Tears
Lavender Blond
Diamond Heart
Violet Disco
Lux Life
Chocolate Rain
Vortex
Alimony
Glass Slipper

Rip Lip Liner

Le Monster Matte Lip Crayon

Sparkle Lipstick

Burlesque

Sets

Cosmic Love Holiday Collections

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Legend + Glamour Puss
Rose B*tch + Gunmetal
Chained Ballerina + Retro
Biker + Chains

Bad Romance Set

  • Glam Attack Metallic Creme in Gunmetal
  • Sparkle Lipstick in Burlesque
  • Liquid Eye-Lie-Ner in Punk
  • Clutch that contains the products

Burlesque Set

  • Glam Attack Metallic Creme in Glamour Puss
  • Sparkle Lipstick in Burlesque
  • Liquid Eye Lie Ner in Punk
  • Clutch that contains the products

Three Strikes Eye & Lip Trio

  • Liquid Eye-Lie-Ner in Punk
  • Le Monster Matte Lip Crayon in Dust
  • RIP Lip Liner in En Pinte
  • Clutch that contains the products

Lip & Lies Duo

  • Liquid Eye-Lie-Ner in Punk
  • Le Monster Matte Lip Crayon in Talk Dirty

Lip Morph Trio

  • Le Monster Matte Lip Crayon in Power Move
  • Le Monster Matte Lip Crayon in Mastered
  • Le Monster Matte Lip Crayon in Greaser

Accessories

Bags

Lab Bag

Promotional photoshoot

Logos

Links

From the
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in Paris
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