Edward Avedis

Edward Avedis is an American jewelry designer brand based in Santa Monica, CA since 2008 by Avedis Guerboian. The name is a combination of his father, Edward 'Eddie' Guerboian and his own name, Avedis Guerboian.

Prior to starting his own brand, Avedis was the store manager of the family store. Readers Fine Jewelers was established in 1967 and acquired by Eddie Guerboian in 1983. His son, Avedis, joined the family-operated business to become the sixth generation involved. The store closed in 2016.

Avedis met Gaga at a Born This Way Foundation charity poker tournament on November 22, 2019, where he donated a pair of his signature earrings as one of the prizes. In May of 2020, he had 10 days to create the Chromatica bespoke necklace.