Dom Pérignon

Dom Pérignon (French pronunciation: [dɔ̃peʁiɲɔ̃]; / ˌdɒmpɛrɪˈnjɒn / in English) is a brand of champagne, produced by Moët & Chandon. It was named Dom Pérignon in honor of Pierre Pérignon, a Benedictine monk who discovered how sparkling wines were created.

Dom Pérignon x Lady Gaga Campaign

Chapter 1

The two met in late 2019 for a partnership that was aimed to be launched on May 20, 2020. The plan was probably pushed back due to the COVID-19 pandemic. On April 20, 2020, Nick Knight confirmed that he shot a project with Gaga and that he was working on the post-production. At that time, he mentioned that the project could be released in the fall of 2020.

On March 31, 2021, the campaign was announced using a photograph by Nick Knight along with an announcement video featuring a short speech by Gaga. It was also revealed that a film would be released on April 6, 2021. Over the next two years they will announce further exciting outcomes of their collaboration.

An object of design and desire, Lady Gaga has created in collaboration with Nicola Formichetti an enthralling sculpture with a magnetic dress that enrobes a majestic jeroboam of Dom Pérignon Rosé Vintage 2005. Produced in just 110 exclusive pieces, it will be sold in private sales and showcased at flagship Dom Pérignon locations. All Dom Pérignon’s profits from the sale of this uberpiece will be given to Lady Gaga’s Born This Way Foundation.

Part 1: Enter The Queendom

Photography by Nick Knight

Date	February 19, 2020
Camera
Client	Dom Pérignon
Photography and Direction	Nick Knight
Filmmaker and Film edit	Britt Lloyd
Production	Liberte Productions
Set design	Andrew Tomlinson
Fashion director	Nicola Formichetti at Haus of Gaga
Stylist	Marta del Rio at Haus of Gaga
Hair stylist	Frederic Aspiras at Haus of Gaga
Make-up artist	Sarah Nicole Tanno at Haus of Gaga
Nail artist	Miho Okawara
Choreographer	Richard Jackson
Retouching	Mark Boyle at Epilogue Inc.
Agency	Tragos Bonnange Wiesendanger Ajroldi (TBWA)
Art Coordinator	Jenn Lee
Shopper	Rick Pirro
US Construction	Jet Sets
1st AC	Philip Martin
2nd AC	Andrew Porras
DIT	Sacha Rivière
Lighting Coordinator	Ian Barwick
Technical Coordinator	Matt Buchan
Gaffer	Mike Adler
Best Boy Electric	Jordan Parhad
Electric	Janos Csoma, James Domkus, Adan Galindo, Jim Young, Ruben Gonzales
Dimmer Operation	Gideon Markham
Key Grip	Carlos Boiles
Best Boy Grip	Aaron Neas
Grip	Rick Ramon Velazquez, Bruce Wolfe, Luis Velandia, Sacha Riviere
Stunt Rigger	Zack Bartholomay, Jeff Constine
CGI Lead	Tom Wandrag
CGI Artist	Kylian Maupoint
Post-Production	Loic Maes
Logo Animation	Dirk Koy
Production (LA)	GE Projects
Executive Brand Consultant	Ted Cerou
Photographic Assistance	Thomas Alexander, Megan Jordan, Steve Yang, Colin Smith, Vinnie Maggio
Styling Assistance	Marta del Rio, Franc Fernandez, Megan King, Erica Garcia-Valle, Garrett Ives, Conrad Muscarella
Tailors	Alex Navarro, Samuel Ososki
Set Design Assistance	Alfie McHugh, David Konix
Make-up Assistance	Annie Bran, Michael Anthony, Denika Bedrossian, Phuong Tran, Mary Kula, Janice Daoud
Hair Assistance	Nozomi Hirao, Yuma Maruoka, Akiko Yamakawa, Kumiko Ando, Ayano Jinnouchi, Kazuyo Shichiri
Choreography Assistance	Graham Breitenstein
Dancers	Juan Zapata, Diamond Lynn Smith, Trevor Silva, Julio Marcelino, Montana Efaw, China Taylor

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Dom_Pérignon_-_Creative_Freedom_is_Power

Short versions

Dom Pérignon - Enter the Queendom

Dom Pérignon - Unbridled Creativity

Dom Pérignon - A Celebration of Creative Freedom

Screenshots

Custom choker, bracelet and ring by Elea's Closet, facepiece with Swarovski crystals styled as headpiece by Gregory Kara, and nails by Miho Okawara.
Custom bolero jacket by Candice Cuoco, custom bodysuit by Lacey Dalimonte, boots by Pleaser, and nails by Miho Okawara.

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Custom gown and headpiece by Mio Design x Swayed Stature x Michael Sui x James Christie, and nails by Miho Okawara.

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Custom gown by Wiederhoeft x Saint Sintra x Y. Hadari x Carla Maldonado, boots by Pleaser, and nails by Miho Okawara.

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Photography by Gabriel Carasso.

Videos

Dom Pérignon - Behind the Scenes

Dom Pérignon - Interview with Nicola Formichetti

Dom Pérignon - Interview with Sarah Tanno

Dom Pérignon - Interview with Frederic Aspiras

Dom Pérignon - Interview with Miho Okawara

Dom Pérignon - Interview with Richy Jackson

Screenshots

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Magazines and newspapers

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Part 2: Limited-Edition Sculpture

For a promo campaign Lady Gaga —in collaboration with Nicola Formichetti— designed the limited edition sculpture which also is a stand for champagne bottle. Only 110 exclusive pieces produced in Italy and cost € 40,000. Every piece was sold in private sales in late 2021. All the profits was donated to the Born This Way Foundation.

Part 3: The Catalysts - Behind the Scenes

Dom Pérignon - Behind the Scenes

Dom Pérignon - Interview with Nicola Formichetti

Dom Pérignon - Interview with Sarah Tanno

Dom Pérignon - Interview with Frederic Aspiras

Dom Pérignon - Interview with Miho Okawara

Dom Pérignon - Interview with Richy Jackson

Part 4: Limited editions by Lady Gaga

After the Dom Pérignon announced an exclusive partnership with Lady Gaga in April of 2021, champagne house and Gaga released multiple limited edition exclusive champagnes: Rosé 2006, Vintage 2010 and Rosé Vintage 2008.

Dom Pérignon - The Rosé Vintage 2006

Dom Pérignon - The Vintage 2010

Dom Pérignon - The Rosé Vintage 2008

Promotional photos

Announcement

Don Perignon Announcement

Lady Gaga wears an outfit by Fendi.

Chapter 2: Vintage 2013

Since 2021, Dom Pérignon and Lady Gaga have engaged in a correspondence of universes that has interfused their aesthetic ambitions. After praising together the power of creative freedom, in 2023, they explore the importance of work in their creative processes. Their shared vision on the act of creation materializes in a new campaign and an artistic performance, and highlights Dom Pérignon’s latest creation to be released: Dom Pérignon Vintage 2013.