Samantha "Sam" Roddick (born in Rustington, Sussex, 1 July 1971) is the founder of Coco de Mer, a British lingerie brand and retail store. She is the daughter of Body Shop, founder and activist Anita Roddick. In December 2001, Roddick opened Coco de Mer in Covent Garden's Monmouth Street with an evening hosted by Dave Stewart, and a fly-poster campaign by Saatchi and Saatchi. In 2011, the brand was purchased by British sex shop Lovehoney. In April 2014, former La Perla brand director, Lucy Litwack was appointed as managing director of the company. The name comes from the Coco de Mer palm tree of the Seychelles, which has the largest seed in the world; the seed is said to resemble a woman's buttocks.

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  1. Paul Seville & Alex Wek collaboration for Coco de Mer.

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