Amazon

Amazon Inc. (/ˈæməzɒn/) is an American multinational conglomerate technology company based in Seattle. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon is known for its disruption of well-established industries through technological innovation and mass scale. Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry.

Partnership

Cheek to Cheek Live! Launch on Amazon Instant Video

Main article: Tony Bennett & Lady Gaga: Cheek to Cheek LIVE!

Amazon Instant Video released "Tony Bennett & Lady Gaga: Cheek to Cheek LIVE!" in 2014 as part of its early 4K Ultra HD streaming offerings. The concert was filmed on July 28, 2014, at the Rose Theater in Lincoln Center’s Frederick P. Rose Hall, New York, during a live performance by Tony Bennett and Lady Gaga to promote their collaborative jazz album, Cheek to Cheek. The event was sponsored by LG Electronics, which partnered with Amazon to showcase the concert in 4K resolution, marking it as one of the first widely promoted 4K-streamed concerts available to consumers.

The special became available on Amazon Instant Video in Ultra HD later in 2014, following its initial airing on PBS on October 24, 2014, as part of the Great Performances series. Amazon announced its 4K streaming service launch on December 9, 2014, with Cheek to Cheek LIVE! included among the initial titles accessible through the Amazon Instant Video app. The concert featured performances of jazz standards from the Cheek to Cheek album, which debuted at number one on the Billboard 200 chart upon its release on September 23, 2014.

Haus Laboratories Launch on Prime Day 2019

Main article: Haus Labs

Haus Laboratories, a vegan and cruelty-free cosmetics brand founded by Lady Gaga, launched exclusively on Amazon during Prime Day 2019. Pre-orders began on 15 July, 2019/July, aligning with the start of the 48-hour Prime Day event, with products shipping starting September 17, 2019. The initial collection included Glam Attack liquid shimmer powder, RIP Lip Liner, and Le Riot Lip Gloss. The launch was promoted through a 30-minute Amazon Live video on July 15 at 6 p.m. ET, featuring Gaga and Global Artistry Director Sarah Tanno. The line debuted in nine countries, including the US, UK, France, Germany, and Japan, and generated $100 million in sales within 40 days. Launch established Haus Laboratories as a significant beauty brand. It later rebranded to Haus Labs by by Lady Gaga in 2022 and shifted retail focus to Sephora.

"Voice is All You Need" featuring Rain On Me on Amazon Music

Main article: Rain On Me
Main page: Amazon Music

The "A Voice Is All You Need" promo for Rain On Me by Lady Gaga, featuring Ariana Grande, was part of Amazon Music's marketing campaign to highlight the song's release on May 22, 2020. This campaign emphasized the ease of accessing music through voice commands with Alexa, aligning with the tagline "A Voice Is All You Need."

Amazon Music - Rain On Me AD

Merchandise Collections

Main article: Official Merchandise

Omoone

Omoone is an Amazon fashion brand founded 2019.

Jacket was customized by a fan Jen Sjullie with patches by Chad to Cart and CETILU Embroidery, and pins by FOG ART. Jen handed over it to Lady Gaga during The Mayhem Ball concert on August 7^th, 2025.